Remove Average Daily Rate Remove OTA Remove Target Marketing
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What your hotel booking performance can tell you about demand patterns

Cloudbeds

It also shows what type of guests are staying at your hotel and even what booking channels (direct, online travel agencies (OTAs), etc.) Occupancy rate indicates the percentage of utilization of hotel rooms. ADR (Average daily rate) is the calculation of the average price or rate of a hotel room charged for a given period.

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Digital Nomads Are Flocking to Malaysia: How Can Hotels Attract them?

eZee Absolute

Use social media marketing. Leverage the power of OTAs. If you have been thinking of targeting this group of travelers, then here are some of the benefits you would love to learn about: 1. Have a higher average daily rate. Leverage the power of OTAs. How to Select the Right OTAs for your Hotel?

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Hotel Management: Meaning, Types, and Operations

SiteMinder

You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Offer options guests won’t be able to find on OTAs.

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Business intelligence for hotels (+7 leading BI solutions)

Cloudbeds

Common operational data metrics include: Occupancy history and forecast Capacity Housekeeping efficiency Maintenance response time Food and beverage cost percentage Out-of-service rooms Marketing data Your marketing data captures how well your channels are performing and reports on visitor data to help guide future marketing campaigns.

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Hotel Management: Meaning, Types, and Operations

SiteMinder

You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning. Offer options guests won’t be able to find on OTAs.

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What is Yield Management: Guide for Hotels

SiteMinder

The use of yield management should factor in the costs of channels – from GDSs, OTAs, wholesalers, meta search sites and property websites to direct calls – and therefore how to better yield your inventory by channel, customer and more. What are the elements of hotel yield management?

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Hotel revenue management strategies and solutions

SiteMinder

That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.