Cloudbeds

MARCH 23, 2023

Develop a search engine marketing (SEM) strategy by exploring paid advertising options on Google, Facebook, and other social media sites. Choose the platforms that best meet your marketing objectives and budget. Narrow down audiences to key target markets and select the keywords that best fit your property type.

OTA 98

OTA Digital Marketing Marketing Market 98

SiteMinder

JUNE 12, 2024

This involves tracking key performance indicators (KPIs) like Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GOPPAR). Upselling and cross-selling strategy pricing Upselling and cross-selling revolve around enhancing guest value.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

JULY 13, 2024

Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue. Open pricing Open pricing defines the flexibility hotels around the globe have to set their prices at different levels depending on the various target markets and distribution channels they deal with.

Revenue Management 98

Revenue Management Revenue Management OTA 98

SiteMinder

JANUARY 8, 2024

You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

You’ll need smart revenue management and pricing strategies if you want to optimise your Average Daily Rate (ADR). You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 52

Operations Management OTA Hotels 52