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Hotel ADR: Your complete guide to average daily rate

SiteMinder

Average daily rate (ADR) remains an important metric to talk about within the hotel industry. ADR, which stands for average daily rate, is the average income per occupied room your hotel makes in a set period of time. Table of contents. What is hotel ADR? Why is ADR important in the hotel industry?

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Mews Data Dive Reveals Online Check-ins and Revenue Beyond Overnight Stays Soar as Travel Tops Pre-Pandemic Levels in 2023

Hotel Speak

With rising inflation across the world, it’s not surprising that the average daily rate has risen, but it didn’t deter reservations in 2023. Increased rates didn’t deter consumers from traveling: Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) saw clear, positive movement.

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The APAC Hospitality Boom

Hotel Speak

Historically, hotel performance has been measured by room-based metrics such as Revenue per Available Room (RevPAR), Average Daily Rate (ADR), and occupancy. Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.

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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Average Daily Rate (ADR): What's the average price per room per night? The more personalized the experience, the more likely they are to come back.

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How Hotel Reception Staff Influence Revenue Management

Catala Consulting

Upselling and Cross-Selling Opportunities Effective Upselling Techniques Reception staff are in a prime position to upsell additional services and room upgrades. For instance, suggesting a room with a better view or additional amenities for a nominal fee can increase the average revenue per guest.

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Late bookings: Guide to last minute bookings for hotels

SiteMinder

This allows you to maintain or even increase your average daily rate (ADR). Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity. This diversity can enrich your customer database and allow you to access new audiences.

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11 hotel eCommerce strategies for selling more rooms online

Cloudbeds

Consider adding a live chat widget to answer questions in real-time to guide them through the booking process and increase upselling opportunities. Guest engagement software to send automated messaging to guests at key touch points throughout the guest journey, creating revenue opportunities with upsells, add-ons, and promotions.

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