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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

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Hanging Gardens of Bali maximises sales and improves channel management with SiteMinder

SiteMinder

He also added that SiteMinder’s features allowed for improved yield management , which resulted in an increase of average daily rate (ADR) for the property.

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5 Common Mistakes in Hotel Revenue Management

Xotels

Focusing on the Wrong Metrics We agree on the importance of occupancy rates, understanding demand, and the need to track your competitors pricing, but the key to true success is revenue management is to analyze and understand ADR (Average Daily Rate) while improving the occupancy.

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Occupancy vs ADR, the Never Ending Discussion in Revenue Management

Xotels

Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back.

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Optimiser la gestion hôtelière grâce à des objectifs pertinents et à un suivi actif des KPI

Experience Hotel

ADR (Average Daily Rate) L’ADR, ou taux journalier moyen, est similaire au prix moyen mais se concentre sur le revenu généré par chambre occupée chaque jour. Le Yield Management, une stratégie d’optimisation Trouver le juste équilibre entre un produit qualitatif et un prix attractif est essentiel.

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Hotel Management Technology: The Future of Hospitality

Hotelogix

Yield management integration : Tweak rates based on current demand. Booking restriction management : set and change stay requirements.   Tracking Hotel KPI metrics such as occupancy rates, average daily rate (ADR), and guest satisfaction scores can help measure the effectiveness of these investments.