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The tour, which recently made history as the highest-grossing rock tour of all time, is the first rock tour to surpass US$1 billion in revenue, and second only to Taylor Swift’s The Eras Tour. days this year, suggesting that the spike in bookings has primarily been fuelled by concertgoers choosing shorter stays focused around the event.
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities.
While booking volumes and lead times are increasing, the averagestaylength for Easter 2025 has declined by 3.43%, dropping from 2.33 with the averagelength of stay falling to 2.24 days globally. This shift is occurring alongside changes in traveler origins. The same is true in the U.S., days in 2024.
In 2022, analysis from SiteMinder’s Hotel Booking Trends showed: Travelers globally booked hotel stays considerably further in advance than in 2021, with hotels seeing a 38% increase in average booking lead time, year-on-year. Stays booked to Spain in August were the longest globally, at 2.65
What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. So what is revenue optimisation?
It’s a key hotel metric to track if you want to optimise your distribution, reduce costs and increase revenue. ALOS abbreviates ‘averagelength of stay.’ It refers to the average number of nights guests stay at your property over a given time. How do you calculate the averagelength of stay?
But until you figure out which datapoints you can use in your business plan and make good decisions about what you and your guests need to do in the future, that data may not be as valuable as it could be.” Your average booking and your averagelength of stay are all things that can be aggregated well.
For many years, SiteMinder has released annual data detailing the top revenue making channels for hoteliers. While this has always provided powerful knowledge, this year we wanted to take it further and give your business even more actionable insights.
The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.
London, UK: Hotels in cities across the UK are experiencing a significant boost in bookings and average daily rates (ADR) as Kylie Minogue’s 2025 Tension tour approaches, according to new data from SiteMinder, the world’s leading hotel distribution and revenue platform. The averagelength of stay has reduced by over 10% to 1.33
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotel revenue forecasting? You need to use forecasting at your hotel to inform your pricing and revenue strategies.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. As unpredictable as it can be at times, especially after the COVID-19 pandemic, forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions.
Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. What is Yield Management? Think of it as the art behind the science of room supply and demand.
For example, if you set a minimum stay of two nights, no guest will be able to book a stay shorter than that. Minimum length of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. Here are six of the best ways to optimise your occupancy and revenue with MLOS.
It is a crucial step in applying this data for the benefit of the hotel’s business. For example, when you identify the market segment that offers your hotel the longest stays you can focus on this segment to drive up the averagelength of stay in your property. Leisure and business travel. Day of week.
Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. For example, you might set out to achieve a revenue lift of 10% year-on-year.
The slower reopening of amenities and the delayed return to certain segments of the business have resulted in margins exceeding 2019’s levels on a short-term basis,” said Rothman. “As As amenities reopen, group and FIT business travel return, and hotel revenues shift toward lower-margin F&B, spa, etc.,
What many lodging businesses overlook are the different ways direct bookings can be captured. A booking engine is a platform used by lodging businesses to capture direct bookings anywhere a guest might be online. Here are a few ways a booking engine can help increase your revenue and profitability. What is a booking engine?
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. It is calculated by taking the Average room revenue and dividing it by the total number of rooms sold.
Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. Price and promote your property better with Little Hotelier Little Hotelier's Insights tool gives you more control, more support and more revenue. Adjust your goals as new information comes to light.
In 2022, analysis from SiteMinder’s Hotel Booking Trends showed: Travellers globally booked hotel stays considerably further in advance than in 2021, with hotels seeing a 38% increase in average booking lead time, year-on-year. Stays booked to Spain in August were the longest globally, at 2.65
Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. This kind of data is invaluable for hoteliers who want to analyse performance, benchmark, forecast, and plan strategically to ensure business success. The average booking lead time for hotels is 29.7
Through Wyndham Community, owners can access real-time insights on key business metrics across their portfolio, from anywhere and any device, while also keeping tabs on high-priority tasks and other key action items. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line.
Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and averagelength of stay are down, and; shoulder season performance is slightly up. Not only can you drive more business to your own website and booking engine, but you must.
SAN DIEGO, CA) March 16, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The next most popular length of stay was 3 to 4 nights.
Key performance indicators (KPIs) permeate every successful hotel; it’s crucial that you know at all times how you’re tracking towards any key goals and objectives you have outlined for your business over a certain period of time. Hotel revenue. For example, you might set out to achieve a revenue lift of 10% year-on-year.
With the averagelength of stay lengthening, IRS is an invaluable tool for hotels to sell and convert these longer-stay bookings. Tools without strategy are just tools As a direct result of implementing these conversion solutions hotels can generate revenue which would otherwise have been lost.
It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.
From understanding top-performing channels to finding new revenue opportunities to enhance the guest experience, data analytics touches every department. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Revenue management KPIs.
Hoteliers can use statistics to understand their guests better, forecast demand, create offers based on current trends, and optimise their pricing and revenue strategies. 81% of pet owners prefer staying in pet-friendly hotels over other forms of accommodation. Tourists spend an average of 167 USD per day in Thailand.
But I would say if I was to sort of synthesize it down, the number one thing we’ve all learned is that maybe it was something we already knew, but we honed in on it more, is that flexibility and the willingness to innovate is essential to navigating difficult business environments. So what does that look like this year for you?
“Longer stays are a boon for hoteliers,” said Adam Harris, cofounder/CEO, Cloudbeds. When guests stay longer, they’re more likely to spend on additional experiences and services. By increasing revenue per guest, boosting occupancy rate and reducing room turnover costs, hoteliers benefit.
In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.
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