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While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities. In this article, we explore what decision intelligence is and the transformative effect it’s bound to have across demand optimization, segmentation, operations, and training and enablement.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.
Cancellation data: How types of guests and times of year affect cancellation and no-show rates. bad weather, surprise events or event cancellations). Work to identify opportunities and understand why issues occur, such as the reason behind cancellations and no-shows.
We help deliver bookings with characteristics close to the benefits of a direct booking such as access to direct guest communications, ability to use your own cancellation policies, being the merchant of record and more while giving you access to millions of new guests. Partnership Briefly describe what your company does.
Top strategies to increase hotel ROI Increasing knowledge and making smart investments is crucial for B&B operators. Generally speaking a return of 6%-12% per year is considered good in the hotel industry. Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates.
Manage no-shows and cancellations No-shows and late cancellations can be damaging to your revenue optimisation efforts, so you need to craft a fair policy, ensure all guests understand it, then enforce it to the letter. Offer guests a discount if they refer friends and family to your hotel.
Over the last five years, the company has invested more than $275 million in technology, all while expanding its on-the-ground operational support of hotels. The platform also provides a direct connection to operational support while serving as owners’ primary destination for news and updates.
Instead, they’re exploring sophisticated indicators like GOPPAR to gain a holistic view of their operations. It’s not just about how much a guest pays for a room, but also about how their entire stay can be enhanced and monetised. This can involve overbooking strategies to account for last-minute cancellations or no-shows.
It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.
Due to its longer averagelength of stay and diverse global customer base that is looking for more home-like accommodations, hotels are able to leverage Airbnb for distribution: simply by positioning larger or multi-bedroom room types, perhaps with kitchens or other amenities, to an audience that may previously not have landed on their own website.
67% of families say that they now check cancellation policies when making travel arrangements and 47% say they now buy travel insurance. Tourists spend an average of 167 USD per day in Thailand. The averagelength of stay in Thailand is 9 days. But what do the statistics say about family travel?
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