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What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy.
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotel revenue forecasting? Why should your hotel use forecasting? How can you forecast effectively at your hotel?
What is hotel forecasting? Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. Whether you’re a seasoned hotelier or new to the industry, understanding the nuances of forecasting can be a game-changer for your business.
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.
Minimum length of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. It can help you maximise your revenue and control your occupancy, but it’s a delicate balance that relies on managing supply and demand. Why do hotels use MLOS?
Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates. Income: Forecasted and other expected revenue. Your occupancy rates? Top strategies to increase hotel ROI Increasing knowledge and making smart investments is crucial for B&B operators.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It offers insights into room demand and helps in forecasting. How much are you spending to secure a booking?
Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. This kind of data is invaluable for hoteliers who want to analyse performance, benchmark, forecast, and plan strategically to ensure business success. Hotel occupancy will increase 2.5%
Adjust pricing Forecast demand and adjust your room rates well ahead of time. Top hotel revenue optimisation strategies to try Now that we know the whats and the whys of hotel revenue optimisation, let’s look at the hows. Here are six revenue optimisation strategies that any independent hotelier can try.
This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Basic KPIs include average daily rate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and averagelength of stay (ALOS). Revenue management KPIs.
When demand is strong in multiple market segments, properties have more opportunities to increase occupancy and room rates. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Identify booking behavior.
Travel stats might include travel volume, popular destinations, travel spending, occupancy rates and other accommodation data, transport stats, traveller demographics and motivations, and other insights such as trends around sustainable travel. 42% of Thai guests are ‘very supportive’ of their personal data being used to better their stay.
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