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WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational marketshare product for the global hotel industry. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
First vs. third-party data Hospitality data can be broken out into first-party and third-party data. Benefits of data analytics in hospitality Data analytics has all sorts of applications in the lodging industry. First-party data is all of the data you collect via your owned channels, like your website or upon check-in.
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