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Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Integrating with these engines and offering real-time pricing and availability ensures that guests book directly instead of with an OTA.
SAN DIEGO, CA) March 16, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced the launch of its inaugural State of Independent Lodging Report. The next most popular length of stay was 3 to 4 nights.
Slated to start rolling out in the coming weeks, it’s built around four key areas: AI-driven property messaging: Integrating directly with Wyndham’s next-gen property management systems (SynXis Property Hub and Opera Cloud), guests can text hotels directly for any needs throughout their stay.
In today’s competitive hospitality industry, understanding and optimising these metrics is crucial. Revenue and profit are always important, but more specific KPIs around averagelength of stays may not always be as integral to highlight in hotel metrics reports. With SiteMinder, you're always a step ahead.
They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Some hotels break down transient business into subgroups such as OTAs, direct bookings , packages, and consortia. Properties can utilize niche OTAs to effectively target their guest demographics.
For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more. First vs. third-party data Hospitality data can be broken out into first-party and third-party data. Revenue management KPIs.
Hospitality management platform Cloudbeds has unveiled its inaugural State of Independent Lodging Report. Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. The next most popular length of stay was three-four nights.
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