Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Use booking data to determine which market segments to target.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Little Hotelier

AUGUST 29, 2023

Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Cloudbeds

SEPTEMBER 18, 2024

It can also be used as part of your marketing strategies to highlight the features guests love in hotel marketing campaigns. Examples of KPIs include average ratings in reviews and surveys, departmental ratings, and review or survey volume, as well as Tripadvisor rankings, and Net Promoter Score (NPS).

Operations 40

Operations Revenue Management Occupancy Revenue 40

Travel Media Group

APRIL 12, 2023

Ryan Embree: Welcome to Suite Spot, where hotiers check in and we check out what’s trending in hotel marketing. And for those that are listening to this again, and sales and marketing, well, Ryan, listen, we’re getting some leisure travel, but we cater mostly to business travel. I’m your host, Ryan Embree.

Hospitality 98

Hospitality Travel Business Market 98