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Coldplay fans are flocking to hotels across Melbourne, Sydney and Auckland as its Music of the Spheres Tour kicks off in Australia and New Zealand. Recent data from CoStar shows Auckland experiencing the highest occupancy levels of the three cities, peaking at 84.1% The second highest occupancy on the books (79.1%, +25.5%
For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.
What is hotel investment? Hotel investment is the act of spending money on a hotel to make money from a hotel. The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. Hotel investments come in many shapes and sizes.
Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. You’ll find just as many in luxury hotels as you will in B&Bs or vacation rentals.
For hotels, the ultimate aim of yield management is to increase revenue by leveraging the balance between supply (available rooms) and demand (guest bookings). By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line.
What are hotel metrics? Hotel metrics, often referred to as key performance indicators (KPIs), are essential data points that hoteliers use to measure the performance and success of their establishment. Table of contents What should be included in hotel metrics? It offers insights into room demand and helps in forecasting.
This highlights the increasing interest in travel and hotels by consumers, ensuring the long-term viability and, ultimately, profitability for the entire hotel industry ecosystem.” The good news is that supply growth is expected to remain below the long-term average of 1.8%, and that’s going to help occupancy rebound,” she said.
Minimum length of stay (MLOS or MinLOS) restrictions can be used across all your rooms or a select few that you choose. It can help you maximise your revenue and control your occupancy, but it’s a delicate balance that relies on managing supply and demand. Why do hotels use MLOS?
WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. The first release of STR Benchmarking focuses on property-level data and analytics for hotel owners and operators with enhanced functionality built on the foundation of the renowned STAR Report.
What are hotel industry statistics? Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. globally next year.
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotel revenue forecasting? Why should your hotel use forecasting? How can you forecast effectively at your hotel?
Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. Now there are many ways to measure the growth and success of a hotel with newer metrics frequently replacing the older ones.
What is hotel forecasting? Hotel forecasting, also known as hotel demand forecasting, is a strategy that sees a hotel analyse historical data and trends to make predictions about future demand. Hotel forecasting reports are built on a foundation of data. Small, independent hotels might form quite basic forecasts.
What is hotel revenue optimisation? As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management. They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. So what is revenue optimisation?
What is hotel forecasting? Hotel forecasting is a method that is used to help managers determine their accommodation’s future demand and revenue performance. Table of contents What is a hotel availability forecast? A good hotel forecast will help you make the most of peak periods and help you through low periods easier.
Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and averagelength of stay are down, and; shoulder season performance is slightly up. Thus, lower rates and occupancy. To be fair, 2021 should hardly count as a benchmark.
Key performance indicators (KPIs) permeate every successful hotel; it’s crucial that you know at all times how you’re tracking towards any key goals and objectives you have outlined for your business over a certain period of time. In this blog we’ll look at a variety of the ways your hotel can measure success and why some KPIs are so vital.
In the context of the hotel industry, this means implementing effective strategies to classify the data generated, turning data into insights that can drive informed decision-making. Storage and Protection Given the sensitivity of the data handled by hotels, the safety of the data collected is paramount.
The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. 1 PMS, No.
Are you wondering whether you need a hotel booking engine? Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Mastering the art of direct bookings is pivotal for a property’s success.
Data analytics is the cornerstone of successful hotel operations. Unfortunately, many hotels face data silos and are unable to piece together actionable insights. That’s where hotel software comes into play. Many properties supplement review data with customer data from post-stay surveys sent through guest messaging apps.
This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. When done effectively, personalization can help hotels earn more bookings, higher average daily rates (ADR) , and better online reviews. And it all starts with hotel market segmentation.
Travel stats might include travel volume, popular destinations, travel spending, occupancy rates and other accommodation data, transport stats, traveller demographics and motivations, and other insights such as trends around sustainable travel. Hotel rates are expected to rise globally in 2024, with increases of up to 13% in some cities.
By increasing revenue per guest, boosting occupancy rate and reducing room turnover costs, hoteliers benefit. When travelers stay longer, they foster deeper relationships with the staff and have a better guest experience because of it, contributing to the hotel’s long-term success.”
The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. In 2022, ADR exceeded the 2019 ADR by 17%.
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