gcommerce

APRIL 16, 2024

Linger Longer, X night free, extend your stay - no matter what it’s called, it’s all centered around the same goal. This common goal that many hotel clients come to us with is trying to increase their average length of stay among guests.

Average Length of Stay 105

Average Length of Stay Consumer Hotels Resorts 105

Hotelier Magazine

MAY 16, 2023

WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.

Average Length of Stay 52

Average Length of Stay Market Share Scale Occupancy 52

SiteMinder

MAY 16, 2023

Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. This was particularly true for Spain in summer, which had the longest average stay length in August.

Average Length of Stay 105

Average Length of Stay Occupancy Average Daily Rate Revenue 105

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

Little Hotelier

AUGUST 29, 2023

It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Hotel investments come in many shapes and sizes. Look to hire staff that will take over your least productive tasks.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Hotelogix

OCTOBER 14, 2023

Hotel KPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. These KPIs range from the daily operations to financial performance to sales and marketing and customer service.

KPI 52

KPI Average Length of Stay Average Daily Rate Occupancy 52

Hotelier Magazine

MARCH 11, 2024

Moderated by Shelley Warsaw, Partner Relationship manager at Track, speakers included John Ellis, VP of Sales at Akia, an AI-powered two-way communication platform; Billy Widner, Chief Marketing Officer, Brett/Robinson Vacation Rentals; and Jim Golightly, director of Customer Success, Track. You can certainly use AI in the guests’ experience.”

Business 59

Business Average Length of Stay Hospitality Management 59

SiteMinder

FEBRUARY 13, 2023

Domestic booking channels captured a lower proportion of bookings overall, however there was a clear balance between traditional and niche booking channels across markets. The ranking of hotel websites as a revenue generator remained on par with 2019’s lists in 72% of markets, and ahead in 28%.

Average Length of Stay 52

Average Length of Stay Travel Average Daily Rate Cancellation 52

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

Little Hotelier

MARCH 25, 2024

This can be internal data (from a hotel’s systems) and external data (competitor pricing and market trends). Identify new markets and guest segments. Put a focus on your own historical booking and pricing data, supplemented by data relating to competitors and market trends. Adjust your goals as new information comes to light.

Forecasting 52

Forecasting Cancellation Average Length of Stay Revenue 52

SiteMinder

JUNE 8, 2022

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue. Doing this effectively means you have to consider a number of factors such as key revenue metrics like occupancy, room nights, and average daily rates; but also staff allocation and resourcing.

Forecasting 52

Forecasting Revenue Average Daily Rate Average Length of Stay 52

SiteMinder

OCTOBER 9, 2023

For instance, a consistently high occupancy rate might indicate effective marketing strategies, while low guest satisfaction scores could point to potential issues in service quality or amenities. Cost per acquisition (CPA) helps in understanding the cost involved in acquiring a customer, essential for budgeting and marketing strategies.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

Inn Quest

AUGUST 3, 2023

To read a comprehensive guide to hotel market segmentation, click here. Baseline client expectations should be documented and explicitly communicated to your whole staff and in all marketing materials. What Factors Affect Guest Satisfaction?

Hospitality 87

Hospitality Average Length of Stay Services Business 87

Little Hotelier

NOVEMBER 6, 2023

They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. Market demand Most hotels see a spike in demand on weekends when compared to weekdays. As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

DECEMBER 4, 2023

The average booking lead time for hotels is 29.7 The average length of stay is 1.93 The average cancellation rate is 20%. Here are some other key stats on the US hotel industry: The hotel market in the US is worth more than $106 billion. Average US occupancy rate is just under 65%. million people.

Occupancy 59

Occupancy Hotels Revenue Cancellation 59

Hotel Business

SEPTEMBER 14, 2023

Because we get to see how we’re servicing them, how we’re marketing for them, who their customers are, and now with community, here’s how they’re accessing our system.” It’s driving a longer average length of stay and a higher ADR, driving, on average, $22,000 in revenue,” he said.

Average Length of Stay 64

Average Length of Stay OTA Services Revenue 64

Cloudbeds

MARCH 16, 2023

In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of Stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

SiteMinder

OCTOBER 10, 2023

Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. By understanding which segments bring in the most revenue, you can tailor your marketing and pricing strategies to attract and retain these valuable customers.

Forecasting 52

Forecasting Revenue Average Daily Rate Occupancy 52

TravelNet

NOVEMBER 9, 2022

In 2022 so far, HomeToGo has an average length of stay of 8 days with an average booking value of $2,100. With HomeToGo’s longer length of stay, Track property managers can reduce their operational costs with fewer turn days. Most importantly, HomeToGo is acting as a true partner.”

Cancellation 52

Cancellation Average Length of Stay Management Revenue 52

Cloudbeds

SEPTEMBER 18, 2024

Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. Both are valuable and provide relevant information to help with marketing efforts, pricing decisions, customer experience enhancements, and more. Marketing KPIs.

Operations 40

Operations Revenue Management Occupancy Revenue 40

Travel Media Group

APRIL 12, 2023

Join Suite Spot podcast host and TMG Marketing Director Ryan Embree as he sits down and welcomes a very special guest, the EVP & Chief Commercial Officer of Sage Hospitality Group, Patrick Pahlke, in the latest episode of the TMG Hospitality Trailblazers series! Before republishing quotes, we ask that you reference the audio.

Hospitality 98

Hospitality Travel Business Market 98

SiteMinder

OCTOBER 20, 2022

Due to its longer average length of stay and diverse global customer base that is looking for more home-like accommodations, hotels are able to leverage Airbnb for distribution: simply by positioning larger or multi-bedroom room types, perhaps with kitchens or other amenities, to an audience that may previously not have landed on their own website.

Hotels 52

Hotels Average Length of Stay Accommodation Management 52

SiteMinder

JUNE 2, 2022

The emphasis on certain metrics fluctuates with what’s happening in the market at a given time. CPOR – Cost per occupied room lets you identify the average cost per occupied room to give you an idea of how healthy your cost of acquisition is. This is calculated by: your occupancy rate / market occupancy rate x 100.

KPI 52

KPI Revenue Occupancy Hotels 52

SiteMinder

NOVEMBER 30, 2023

Statistics about travel demographics Statistics about travel demographics can be particularly useful for your hotel, as it allows you to target your marketing more effectively, plan your offers, and prepare satisfying guest experiences – all in the mission of maximising your reputation and profit.

Travel 52

Travel Accommodation Tourism Hotels 52

Hotel Business

MARCH 16, 2023

In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.

Average Length of Stay 52

Average Length of Stay OTA Occupancy Digital Marketing 52