Remove Average Length of Stay Remove Market Remove Revenue Management
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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

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What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. But the evolution doesn’t stop there.

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What is ALOS and how do you calculate it?

SiteMinder

ALOS abbreviates ‘average length of stay.’ It refers to the average number of nights guests stay at your property over a given time. days on average. days on average. It also differs depending on the property type, location and target market. How do you calculate the average length of stay?

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

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Hotel revenue forecasting: Definitions, models, and best practices

SiteMinder

As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions. What is hotel revenue forecasting? The basis for your forecast should be historical performance and market trends.

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Hospitality businesses are harnessing the power of data collection

Hotelier Magazine

Moderated by Shelley Warsaw, Partner Relationship manager at Track, speakers included John Ellis, VP of Sales at Akia, an AI-powered two-way communication platform; Billy Widner, Chief Marketing Officer, Brett/Robinson Vacation Rentals; and Jim Golightly, director of Customer Success, Track.

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Hotel forecasting: Methods for small hotels

Little Hotelier

This can be internal data (from a hotel’s systems) and external data (competitor pricing and market trends). Price and promote your property better with Little Hotelier Little Hotelier's Insights tool gives you more control, more support and more revenue. Identify new markets and guest segments.