Hotelier Magazine

MARCH 11, 2024

Moderated by Shelley Warsaw, Partner Relationship manager at Track, speakers included John Ellis, VP of Sales at Akia, an AI-powered two-way communication platform; Billy Widner, Chief Marketing Officer, Brett/Robinson Vacation Rentals; and Jim Golightly, director of Customer Success, Track. You can certainly use AI in the guests’ experience.”

Business 59

Business Hospitality Average Length of Stay Management 59

Little Hotelier

MARCH 25, 2024

Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. This can be internal data (from a hotel’s systems) and external data (competitor pricing and market trends). Identify new markets and guest segments.

Forecasting 52

Forecasting Cancellation Average Length of Stay Revenue 52

SiteMinder

JUNE 12, 2024

By understanding and anticipating guest behaviour and market dynamics, hotels can optimise their pricing strategies to boost their bottom line. It’s a testament to how industries adapt, grow, and refine their strategies in response to changing market dynamics and customer expectations.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

OCTOBER 10, 2023

Segment market Market segmentation involves categorising your target audience based on various criteria like demographics, booking channels, or purpose of visit. By understanding which segments bring in the most revenue, you can tailor your marketing and pricing strategies to attract and retain these valuable customers.

Forecasting 52

Forecasting Revenue Average Daily Rate Occupancy 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

SiteMinder

JUNE 8, 2022

The outcome of your forecasting should always be the ability to react to market changes, optimise occupancy, and maximise revenue. Doing this effectively means you have to consider a number of factors such as key revenue metrics like occupancy, room nights, and average daily rates; but also staff allocation and resourcing.

Forecasting 52

Forecasting Revenue Average Daily Rate Average Length of Stay 52

Little Hotelier

AUGUST 29, 2023

It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates.

ROI 98

ROI Hotels Average Length of Stay Revenue 98

Little Hotelier

NOVEMBER 6, 2023

They get to the heart of what a hotel business is, and are critical to understand if you are to succeed in a competitive market. Market demand Most hotels see a spike in demand on weekends when compared to weekdays. As a small, independent hotelier you may have heard the terms hotel revenue optimisation and hotel revenue management.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

SiteMinder

JUNE 2, 2022

Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an average rate. It can be calculated by multiplying your average daily rate by your occupancy rate. It lets you get ever more granular with how you drive revenue.

KPI 52

KPI Revenue Occupancy Hotels 52

Hotelier Magazine

MAY 16, 2023

WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.

Average Length of Stay 52

Average Length of Stay Market Share Scale Occupancy 52

SiteMinder

NOVEMBER 30, 2023

Travel stats might include travel volume, popular destinations, travel spending, occupancy rates and other accommodation data, transport stats, traveller demographics and motivations, and other insights such as trends around sustainable travel. The average family spends $3,835 per year on travel.

Travel 52

Travel Accommodation Tourism Hotels 52

Hotel Business

MARCH 16, 2023

The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. In 2022, ADR exceeded the 2019 ADR by 17%.

Average Length of Stay 52

Average Length of Stay OTA Occupancy Digital Marketing 52

Cloudbeds

MARCH 16, 2023

The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52