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Recent data from CoStar shows Auckland experiencing the highest occupancy levels of the three cities, peaking at 84.1% The second highest occupancy on the books (79.1%, +25.5% With the tour already pushing the market’s daily occupancy over the 80% mark, this will be the first time Auckland will see levels this high since July.”
While better than operating without data, this approach is reactive and inefficient, resulting in missed opportunities. In this article, we explore what decision intelligence is and the transformative effect it’s bound to have across demand optimization, segmentation, operations, and training and enablement.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the averagelength of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest averagestaylength in August.
The first release of STR Benchmarking focuses on property-level data and analytics for hotel owners and operators with enhanced functionality built on the foundation of the renowned STAR Report.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Hotel operations are incredibly varied, with many moving parts that interact with and support one another.
Having weathered the past several years of unexpected/unprecedented intense disruption, stalwart owners/operators/developers/brands are up for any positive news and, according to industry experts, there is some to welcome. we expect margins to compress, but higher rates and higher occupancy levels should help shield profit increases.”
Data analytics is the cornerstone of successful hotel operations. This data can then be used to make changes to improve revenue management, occupancy, guest experience, and operational efficiency. Many properties supplement review data with customer data from post-stay surveys sent through guest messaging apps.
Top strategies to increase hotel ROI Increasing knowledge and making smart investments is crucial for B&B operators. Prioritising your investments correctly will ensure your budget spend is contributing towards increased revenue and occupancy rates. Your occupancy rates? Your direct bookings?
Hoteliers across the world, in order to optimise their operations and enhance their profits, closely monitor their KPIs. These KPIs range from the daily operations to financial performance to sales and marketing and customer service. The RevPAR metric helps in evaluating the hotel’s operational performance.
Instead, they’re exploring sophisticated indicators like GOPPAR to gain a holistic view of their operations. It’s not just about how much a guest pays for a room, but also about how their entire stay can be enhanced and monetised. They’re not just satisfied with traditional metrics like ADR or RevPAR.
Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. These forecasts allow you to implement revenue optimisation strategies based on anticipated occupancy. Financial forecasting: Used to predict future financial results.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. These reports can shed light on booking trends, averagelength of stay, and guest preferences to help guide decision-making.
Additionally, the tools also contribute to operational efficiency by analyzing staff performance, occupancy rates, inventory management and maintenance and help hoteliers anticipate future trends and guest behaviors by leveraging predictive analytics. AI has been making inroads as a tool to analyze patterns.
Our mission is to arm owners and operators with clarity as they navigate the ever-changing travel landscape.” The report highlights the following insights: Average Daily Rate (ADR) & Occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. 1 PMS, No.
Run reports that detail data analysis and operational activities. Consider the following when actioning a revenue management strategy: RevPAR – Revenue per available room gives you an idea of your ability to fill your rooms at an average rate. It can be calculated by multiplying your average daily rate by your occupancy rate.
It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction.
Travel stats might include travel volume, popular destinations, travel spending, occupancy rates and other accommodation data, transport stats, traveller demographics and motivations, and other insights such as trends around sustainable travel. Tourists spend an average of 167 USD per day in Thailand.
Our mission is to arm owners and operators with clarity as they navigate the ever-changing travel landscape.” The report highlights the following insights: ADR and occupancy Among independent properties, hotel rates increased slightly from 2019 to 2020 and continued to grow in 2021 and 2022. In 2022, ADR exceeded the 2019 ADR by 17%.
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