SiteMinder

JUNE 12, 2024

Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. Over time, these roles matured and transformed, giving birth to the modern-day revenue or reservations managers.

Yield Management 98

Yield Management Management Revenue Management Revenue 98

SiteMinder

OCTOBER 9, 2023

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. Distribution channel performance is vital to know which channels (like OTAs, direct bookings) are most profitable.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

SiteMinder

FEBRUARY 13, 2023

The average hotel booking cancellation rate dropped to about 20% compared to 25% in 2021, with hotels in Ireland experiencing the highest rate (26%) and Indonesia the lowest (10%). Travellers showed a continued openness to book directly with hotels in 2022, despite OTAs regaining ground.

Average Length of Stay 52

Average Length of Stay Travel Average Daily Rate Cancellation 52

Hotel Business

SEPTEMBER 14, 2023

Dynamic upsell: Hotels can engage guests in advance of their stay, offering enhancements like early check-in, late checkout and room upgrades. In doing so, hotel owners can now easily unlock new opportunities to boost revenue and their bottom line. Wyndham also debuted its new OTA reconciliation tool.

Average Length of Stay 64

Average Length of Stay OTA Services Revenue 64

Cloudbeds

MARCH 16, 2023

Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights. 1 PMS, No.

Average Length of Stay 52

Average Length of Stay Average Daily Rate OTA Occupancy 52

TravelNet

DECEMBER 12, 2023

Occupancy, ADR, and RevPAR are all down compared to 2021 and 2022 (but higher than 2019); booking windows and average length of stay are down, and; shoulder season performance is slightly up. KeyData’s October 2023 overview of industry trends reveals a few potentially worrisome trends as we head into 2024.

Average Length of Stay 52

Average Length of Stay Occupancy Retail OTA 52

SiteMinder

SEPTEMBER 26, 2022

Hotels collect a lot of guest information during the booking process and stay. While not all the information is consistent across all channels (for example, direct reservations may carry fields of data OTAs do not provide), making sense of consistent data components is required to successfully understand your own hotel’s market segmentation.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Cloudbeds

MARCH 20, 2023

It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. When lodging operators divide guests into segments, they can be more targeted in promotions, communications, and guest services to increase revenue, guest loyalty, and guest satisfaction. Subdivide segments.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

TravelNet

NOVEMBER 9, 2022

HomeToGo directly integrates with Track allowing property managers to diversify their revenue streams and reach millions of new, high-quality guests. How have your customers increased revenue or decreased cost with your integration with Track? Functionality Explain the unique benefits of HomeToGo for Track Customers.

Cancellation 52

Cancellation Average Length of Stay Management Revenue 52

Cloudbeds

SEPTEMBER 18, 2024

From understanding top-performing channels to finding new revenue opportunities to enhance the guest experience, data analytics touches every department. For hotels, that involves collecting and analyzing data across various sources, including your hotel website, social media channels, online travel agencies (OTAs), surveys, and more.

Operations 40

Operations Revenue Management Occupancy Revenue 40

SiteMinder

NOVEMBER 30, 2023

Hoteliers can use statistics to understand their guests better, forecast demand, create offers based on current trends, and optimise their pricing and revenue strategies. 81% of pet owners prefer staying in pet-friendly hotels over other forms of accommodation. Tourists spend an average of 167 USD per day in Thailand.

Travel 52

Travel Accommodation Tourism Hotels 52

Hotel Business

MARCH 16, 2023

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

Average Length of Stay 52

Average Length of Stay OTA Occupancy Digital Marketing 52