Remove Average Length of Stay Remove Retail Remove Target Marketing
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Your complete guide to hotel market segmentation

SiteMinder

For example, when you identify the market segment that offers your hotel the longest stays you can focus on this segment to drive up the average length of stay in your property. Staying authentic to your brand is crucial to not get sidetracked into hunting down what may not be the best fit of guests.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. They can book well in advance or walk in last minute, typically reserve only one room at a time, and pay retail or best available rates (BAR). Maintain a diverse distribution strategy.