B2B Related Topics 
Skift Blog
SEPTEMBER 4, 2024
Skift Take: Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Dennis Schaal Read the Complete Story On Skift
Skift Blog
SEPTEMBER 5, 2024
Skift Take: Today's podcast looks at the most influential people in the travel industry, who comes out on top of Marriott and Hilton's portfolio growth battle, and Expedia Group's defense of B2B. Rashaad Jorden Read the Complete Story On Skift
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Skift Blog
APRIL 1, 2024
Skift Take: Having diversified into hotels and insurance, EaseMyTrip now ventures into the B2B travel market with its latest investment. Peden Doma Bhutia Read the Complete Story On Skift
Hospitality Net
APRIL 7, 2023
While the media focus has primarily been on the B2C space, B2B Metaverse has many potentials and offers several benefits to businesses. The B2B Metaverse differs from the B2C Metaverse in several ways, including user base, goals, services offered, revenue models, and data privacy concerns.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Hospitality Net
SEPTEMBER 30, 2024
HotelRunner, the leading travel and hospitality technology platform, is proud to announce its acquisition of Bookingate, an innovative B2B travel marketplace and technology platform.
Hospitality Net
AUGUST 14, 2024
When your hotel services B2B customers, it’s vital to ensure that they have an exceptional experience in order to build the reputation of your company. Exceptional customer service is the basis of any successful business, but it’s even more crucial in the hospitality industry.
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
Advertiser: ZoomInfo
In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
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