Branding Related Topics 
Skift Blog
JUNE 3, 2024
Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers. Sean O'Neill Read the Complete Story On Skift
Skift Blog
AUGUST 27, 2024
Skift Take: To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt. Rocket Travel by Agoda Read the Complete Story On Skift
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Skift Blog
JULY 2, 2024
Skift Take: Tripadvisor has been brand-building in the past year, both for its Viator and Tripadvisor brands. Can it do both? Dennis Schaal Read the Complete Story On Skift
Skift Blog
JUNE 8, 2024
Skift Take: Hilton, after 16 years without an acquisition, has gone on a buying spree this year, snapping up the Graduate Hotels and NoMad brands. Its commercial officer, Chris Silcock, explains why. Sean O'Neill Read the Complete Story On Skift
Speaker: Brendan Sweeney, VP of Sales at Allego
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Skift Blog
JULY 3, 2024
But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV. Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. Sean O'Neill Read the Complete Story On Skift
Skift Blog
AUGUST 28, 2024
Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift
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