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So what is a hotel brand really?

Hospitality Net

I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.

Branding 278
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Marriott Reveals First Look at Its Newest Hotel Brand

Skift Blog

Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers. Sean O'Neill Read the Complete Story On Skift

Branding 313
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ESA Demonstrates Resilience of Extended-Stay Segment, Brand for KARA Hospitality

Lodging

The second and third articles in this series, which will appear in the coming months, will further detail some of the nuances of […] The post ESA Demonstrates Resilience of Extended-Stay Segment, Brand for KARA Hospitality appeared first on LODGING Magazine.

Branding 325
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‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 276
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.

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Expedia’s New CEO Is Still Eliminating Brands. This Time It’s ebookers UK

Skift Blog

Skift Take: There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world. Dennis Schaal Read the Complete Story On Skift

Branding 313
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Wyndham Hotels & Resorts Debuts TRYP Brand in Queensland’s Gold Coast

Hospitality Net

Wyndham Hotels & Resorts, the worlds largest hotel franchising company by the number of properties, with 25 brands and approximately 9,200 hotels in more than 95 countries, is excited to announce the grand opening of TRYP by Wyndham Southport Gold Coast, in partnership with Azzura Investments Limited.

Branding 246
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Going to Market Smarter in the New Economy

Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

🤔 Join Brendan Sweeney, VP of Sales at Allego, for this brand new interactive session where he will walk you through his tried and tested, innovative approach to developing and retaining a top-performing sales team!