So what is a hotel brand really?
Hospitality Net
DECEMBER 27, 2024
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.
Branding Related Topics 
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Marriott Reveals First Look at Its Newest Hotel Brand
Skift Blog
JUNE 3, 2024
Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers. Sean O'Neill Read the Complete Story On Skift
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Expedia’s New CEO Is Still Eliminating Brands. This Time It’s ebookers UK
Skift Blog
JUNE 14, 2024
Skift Take: There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world. Dennis Schaal Read the Complete Story On Skift
How Travel Brands Are Using Technology to Maximize Value Globally
Skift Blog
AUGUST 27, 2024
Skift Take: To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt. Rocket Travel by Agoda Read the Complete Story On Skift
Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond
Advertiser: ZoomInfo
This is your chance to create unprecedented brand awareness, bring in the best leads sales has ever seen, and play an instrumental role in generating new and existing business revenue. More than two years into the pandemic, COVID-19 is far from over.
‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon
Hotel Management
OCTOBER 24, 2024
Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.
2024 Summer Olympics: Airbnb, Accor, and Air France Hope for Brand Marketing Windfall
Skift Blog
JULY 3, 2024
But Accor, Airbnb, and Air France are counting on a boost in brand awareness, with 15 million visitors and a billion viewers watching on TV. Skift Take: Many industry leaders doubt Paris will enjoy an immediate tourism windfall from the Games. Sean O'Neill Read the Complete Story On Skift
A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack
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With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. The race to 100% digital is on. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Going to Market Smarter in the New Economy
Advertiser: ZoomInfo
Technology will continue to play a part in fostering buyer allegiance and building brands in the “new normal.” The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team
Speaker: Brendan Sweeney, VP of Sales at Allego
🤔 Join Brendan Sweeney, VP of Sales at Allego, for this brand new interactive session where he will walk you through his tried and tested, innovative approach to developing and retaining a top-performing sales team!
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