Branding Related Topics 
Skift Blog
JUNE 3, 2024
Skift Take: Marriott has unveiled details about its newest hotel brand, temporarily named Project Mid-T. It is mainly designed for converting existing hotels or reusing office spaces and is aimed at middle-class travelers. Sean O'Neill Read the Complete Story On Skift
Hospitality Net
DECEMBER 27, 2024
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.
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Skift Blog
JUNE 14, 2024
Skift Take: There will clearly be more pruning to come as Expedia Group expands its One Key loyalty program to Europe, and takes hard looks at its brands and operations in countries around the world. Dennis Schaal Read the Complete Story On Skift
Lodging
FEBRUARY 19, 2024
The second and third articles in this series, which will appear in the coming months, will further detail some of the nuances of […] The post ESA Demonstrates Resilience of Extended-Stay Segment, Brand for KARA Hospitality appeared first on LODGING Magazine.
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Skift Blog
MARCH 18, 2024
Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards. Skift Take: Do vacation rental travelers prefer consistent experiences over quirky stays? Expedia Group Read the Complete Story On Skift
Hotel Management
OCTOBER 24, 2024
Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.
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