Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

FEBRUARY 15, 2023

She clicks on the link to your hotel booking engine from the site, but ultimately she goes to Booking.com because it’s showing the lowest price, and she books there. Each of these touchpoints can come with costs to your hotel. For properties affiliated with a hotel brand, there are also brand and franchise fees.

OTA 52

OTA Cost Per Click Revenue Marketing 52

Travelboom Marketing

JANUARY 31, 2023

But what may sound like an advantageous opportunity may not be so advantageous if you’re not keeping a close eye on the many other aspects of Tripadvisor’s search and ad ecosystem. By clicking on the hotel profile, we have left the Sponsored Placements program and are now on the hotel’s Tripadvisor profile page.

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance.

Revenue Management 98

Revenue Management Revenue Management OTA 98

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Marketing Market 52

MediaBoom

JUNE 28, 2023

It’s a great way to gain instant exposure while also making your brand more relevant. Cost-Effective As with every other form of advertising, with PPC and Google Ads for real estate investors , you pay a fee to display your ad on search engines. Build brand equity using a unique URL with your business name.

Real Estate 52

Real Estate Market Marketing Intent 52

Xotels

JUNE 2, 2023

Hotel Brand Protection 4. SEM drives high ROI through Brand Protection 5. Keeping a close eye on your website’s traffic is essential. Hotel Brand Protection To safeguard your hotel’s identity and direct business, it’s crucial to claim and protect your trademark. Hotel Re-Marketing to Drive Conversion 6.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40