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While it is always exciting to see new projects taking shape, it is equally exciting to see buildings being reimagined, with some brands building this sense of re-purpose into their design DNA.
Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. Encourage Direct Hotel Bookings Encouraging customers to book directly should be a main priority included in your revenue management strategy.
While you may not be able to negotiate enough of a boost to close the gap everywhere, you might be able to meet in the middle with a little extra budget for the pieces you care about most. You’ll also be working with venue representatives and your fairshare of suppliers, but this is who you can consider your “internal” team.
The OTA’s are winning, and frankly, it’s not a close fight. Amongst our clients, we’ve seen a consistent drop in the price-per-click (PPC) for brand terms on paid search, while metasearch PPC has nearly doubled. If properties can simply compete for the direct customer, they are going to win more than their fairshare.
In this episode of the Suite Spot, the head of marketing at Springboard Hospitality, Jason Pirock sits down with podcast host, Ryan Embree, to discuss the incredible Springboard Hospitality brand, exciting hotel developments, social media strategies, and much more. So we really lean into that sort of boutique, independent, non-branded space.
Making sure you get your fairshare of direct bookings allows you to compete with OTAs and avoiding to pay the hefty commissions on those bookings. For example, keeping a close eye on your top producing platforms, such as Google Hotel Ads , ensures performance is kept consistent on the platform that bring the most value to your hotel.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns.
With the right approach, hotels can get their fairshare of direct revenue and own valuable guest data that provides insights to take their strategy to the next level. This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns.
As someone who spent his fairshare of time in the trenches of revenue management, I can tell you it isn’t just some fancy industry jargon; it’s a game-changer, a revenue booster, your ticket to serious profit. Practical Tips for Yield Management Know Your Demand: Keep a close eye on your booking patterns.
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