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‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 276
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‘End of an era’: Hyatt Regency Perth to close next month as owner eyes new hospitality direction

Hotel Management

Landmark WA hotel Hyatt Regency Perth is set to close its doors next month after 36 years in operation with its Singapore-based owner Tuan Sing Holdings Limited seeking to embark on a new hospitality direction. The completion of an integrated township, Opus Bay in Batam, Indonesia, will further add to the company’s hospitality arm.

Closing 264
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‘The brand is back’: Sofitel CEO Maud Bailly reveals ambitious plans for luxury brand at the reopening of a Sydney icon

Hotel Management

Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.

Branding 246
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Driftwood Capital Closes Latest Fund for Development on Florida’s Space Coast

Lodging

MIAMI, Florida—Driftwood Capital announced the successful initial closing of its latest fund, Driftwood Florida Space Coast Portfolio, LP, focusing on the acquisition and development of existing and soon-to-break-ground hotel assets in Florida’s Space Coast.

Closing 147
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Travel and Leisure Co acquires Accor Vacation Club for US$48.4 million

Hotel Management

will also receive the exclusive rights to develop new vacation ownership clubs and products under the Accor Vacation Club brand across Asia Pacific, Middle East, Africa and Turkey. as Accor joins the company’s portfolio of brand affiliations, including Wyndham, Margaritaville, and Sports Illustrated. Travel and Leisure Co.

Travel 279
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Exclusive: Trilogy Hotels closes first year with 13 hotels and big ambitions for 2025

Hotel Management

Holiday Inn Sydney Airport recently rebranded to a Crowne Plaza under Trilogy management Tony Ryan: I was working in London prior to Covid selling branded management companies and was then approached by some third-party management companies looking to expand into Europe and the UK. Grant Alchin: I think it’s about alignment.

Closing 130
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Ascott broadens Lyf experience with eight new signings globally

Hotel Management

The Ascott Limited is expanding its co-living brand Lyf to new markets with the announcement of eight new property signings spanning city and resort locations across Europe and Asia Pacific. Lyf Ginza Tokyo Ascott Chief Growth Officer, Serena Lim, also revealed plans to launch the brand in the UK.