Remove Branding Remove Closing Remove Target Marketing
article thumbnail

Exclusive: TFE signs five New Zealand properties with Heritage Hotels

Hotel Management

TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands.

article thumbnail

5 Key Steps to Crafting Your Own Successful Luxury Brand

MediaBoom

There has never been a better time to build a luxury brand than this. The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Exclusive: Seibu Prince Hotels and Resorts gears up for global expansion

Hotel Management

The majority of [new hotels] will be outside Japan, and Australia is one of the key target markets. With many of the world’s most loved luxury brands originating from Asia, Kaneda believes there is an opportunity to bring Japanese hospitality – which has yet to make a significant impact globally – to an international audience.

Resorts 147
article thumbnail

Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

article thumbnail

Social Media for Luxury Brands – Set Your Brand Apart

MediaBoom

It seems that luxury brands have been less willing to jump into the social media landscape. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees your brand. Read on to find out why you must still be active on social media with your luxury brand.

article thumbnail

Influencer Marketing vs Traditional Marketing: Pros and Cons [Guide]

Social Hospitality

Buying ad space in newspapers and magazines helps bring awareness to your brand. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.

Market 189
article thumbnail

HB on the Scene: Leaders discuss AI, labor and other issues at AAHOACON24

Hotel Business

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. “All of us have extended-stay brands on this stage, me in particular,” he said.