Hotel Business

JUNE 22, 2023

Mission Hill Hospitality has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the U.S. The Residence Inn Tuscaloosa is located along the banks of the Black Warrior River, close to downtown and the University of Alabama. Terms are undisclosed.

Target Marketing 59

Target Marketing Hotels Closing Hospitality 59

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals.

Market 105

Market Marketing Hotels Travel 105

Hotelogix

SEPTEMBER 12, 2024

Marketing Insights  The aggregate data collected from review websites can offer profound marketing insights. Hotels can analyze guest preferences and expectations trends, which can inform targeted marketing strategies.

Hotels 84

Hotels Services Management Accommodation 84

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. How can content marketing help you achieve this?

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. They also have different values that influence which luxury brand they favor.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Marketing Market Target Marketing 52

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

Hotelogix

FEBRUARY 5, 2025

Hotels should pick OTAs that match their target market and give good terms. Promote the Area: Showcase nearby sights and things to do close to your property: Highlight local attractions and activities to entice guests to explore the area, enhancing their overall travel experience and encouraging longer stays.

Travel 40

Travel OTA Hospitality Business 40

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market.

Marketing 52

Marketing Market Digital Marketing Sales 52

eZee Absolute

JANUARY 19, 2023

Additionally, if they want to conduct market research and gather customer data, they can leverage the hotel’s existing customer base. ” To build and maintain strong brand identity and build trust with guests, hotels must maintain consistency in message and branding. .”

Hotel Marketing 81

Hotel Marketing Marketing Market Hotels 81

MediaBoom

NOVEMBER 14, 2023

It allows you to reach your audience where they spend most of their time, increasing anything from brand awareness to your customer rates. And for the majority of brand, that’s exactly what happens. In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns.

Cost Per Click 52

Cost Per Click Marketing Strategy Business Real Estate 52

MediaBoom

OCTOBER 27, 2023

Effective SEO increases website visibility and authority with Google while building your brand, driving web traffic to your site, and generating leads through content marketing. Use this content and ensure anything you develop on your own is on-brand. Research your target market.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Marketing Market 52

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Consider attending tradeshows to network and educate attendees about your brand and offerings.

OTA 98

OTA Revenue Sales Hotels 98

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment. Will they find this email interesting?

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

JULY 10, 2024

Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. While many forms of video content will elevate your brand, the key to using videos for home builder SEO is to focus on the topics identified in your keyword research.

Business 61

Business Construction Marketing Market 61

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. Industry analysis The industry analysis will look close at the tourism and hospitality industry.

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

SiteMinder

JULY 13, 2024

Revenue managers must continuously monitor property performance, market trends, competitor pricing strategies, brand impact, and consumer behaviour to optimise their return on effort. Each individual property must consider a pricing strategy (or strategies) that work best for their particular brand.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Boutique Hotel News

NOVEMBER 15, 2022

With the decline of corporate travel, an increase in demand for staycations, some markets still closed to travel, and a volatile economic climate, your customer segments will likely have shifted, and in some cases disappeared, over the last 24 months. Where are your target markets researching and booking their travel?

Market Share 52

Market Share Market Marketing Consumer 52

Travel Media Group

JULY 19, 2023

I knew that in order to really grow and expand my career, I needed to maybe step outside of the Marriott bubble, expand my horizons a bit into other brands, other hotel types, other ways of doing business. You have to be kind of targeted and specific in your marketing. Ryan Embree: Yeah, I love that.

Hospitality 97

Hospitality Marketing Market Business 97

MediaBoom

JUNE 27, 2023

This enchanting vision can become a reality through the power of a meticulously crafted hotel marketing plan, where strategic tactics, targeted campaigns, and innovative approaches converge to showcase your unique value proposition. Keep this in mind as you further develop your hotel marketing plan.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. On the other hand, 65% of business buyers say they’d rather switch brands than continue receiving impersonal communications.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Little Hotelier

NOVEMBER 20, 2023

This will lead to more repeat visits and brand advocacy. Streamlined operations You’ll be able to automate some of your marketing, sales, and communication efforts, freeing up extra time to focus on actual guest interactions and service. It’s important to consider the following factors: 1.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Catala Consulting

DECEMBER 28, 2023

By collecting and analysing data from various sources — including guest feedback, market trends, and operational metrics — hoteliers can make informed decisions that are more likely to result in improved guest experiences and operational efficiency.

Management 52

Management Revenue Management Revenue Hotels 52

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business? Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

SiteMinder

OCTOBER 10, 2022

Although both can result in the same hotel brand existing across hundreds or thousands of locations, there is a key difference. In these instances, the corporation owns the rights to the brand and all services & standards are regulated according to a corporate policy. Franchises and chains are often assumed to be the same thing.

Services 72

Services Hotels Accommodation Motels 72

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

Hotelier Magazine

MARCH 11, 2024

Sustained recovery and growth depend on the return of all markets and segments, including international travellers and also business travel, both of which are core to our visitor economy. We’re at, or close to, 2019 levels in all of the key indicators. Royce Chwin: The visitor economy has re-built in Vancouver.

Tourism 52

Tourism Business Marketing Market 52

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. The first thing they’ll do is close your website and it’s unlikely they’ll return.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

AUGUST 29, 2023

It’s not just about erecting a structure; it’s about creating an environment that resonates with the intended brand image and guest expectations. It’s something to carefully consider and may come down to who your target market is.

Revenue 52

Revenue Hotels OTA Operations 52

Cloudbeds

JANUARY 10, 2025

Further, Google Hotel Ads (GHA) are integrated into Google Search results, Maps, and Google My Business Profiles, providing unrivaled exposure for your brand. Today, the company operates seven brands, including HotelsCombined, and works with more than 60 international sites in over 20 languages.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

SiteMinder

JANUARY 8, 2024

Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. The first thing they’ll do is close your website and it’s unlikely they’ll return.

Operations 52

Operations Management OTA Hotels 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Hotel Speak

MAY 9, 2023

This in turn can be used to create targeted marketing campaigns that resonate with their audience and drive high-value bookings. This approach can lead to the creation of fresh revenue streams, heightened competitiveness, and a renewed brand appeal.

Hotels 59

Hotels Upsell Revenue Marketing 59