Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 304

Branding Travel Marketing Strategy Consumer 304

Skift Blog

FEBRUARY 5, 2025

Skift Take: As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing. Liz Sinclair Read the Complete Story On Skift

Branding 284

Branding Travel Consumer Marketing 284

Skift Blog

OCTOBER 31, 2024

Hyatt is more selective and believes the payoff will be in attracting high-end consumers to its loyalty program. Skift Take: Hyatt's larger rivals are racing to plant flags in every market. Sean O'Neill Read the Complete Story On Skift

Marketing 300

Marketing Market Branding Consumer 300

Hotel Management

JANUARY 30, 2025

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

Real Estate 261

Real Estate Hotels Branding Marketing 261

Skift Blog

OCTOBER 17, 2024

Skift Take: Large scale acquisitions between consumer travel brands are rare these days, but now there are rumblings of one between Uber and Expedia. Could it work out? We're skeptical. Justin Dawes Read the Complete Story On Skift

Scale 326

Scale Consumer Travel Branding 326