Fuel Travel

JANUARY 23, 2023

Properly employing hotel email marketing best practices can be all the difference between convincing guests to convert and your messaging being buried between a Bath and Body Works sale and an auto pay reminder in a guest’s email inbox. The challenge of standing out begins long before it reaches a consumer’s inbox.

Email Marketing 52

Email Marketing Marketing Market Consumer 52

eTourism

FEBRUARY 1, 2018

2017 was another important year for email marketing. Despite the rise of social media, email remains the preferred choice for brand contact for 72% of consumers, according to Litmus' State of Email study. But email, just like every other kind of marketing

Email Marketing 52

Email Marketing Marketing Market Consumer 52

MediaBoom

MAY 27, 2024

With an average ROI of 4,200% , email marketing is still one of the most effective tools for any business to have in its arsenal. If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? In many ways, it’s simply because they are simply more scarce.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

Up Hotel

JANUARY 25, 2022

Email marketing is an important aspect of hotel digital marketing. Current statistics show that more than 8 out of 10 people will open a welcome email, generating 4x as many opens and 10x as many clicks compared to other types of email. Here are our top tips for getting the most out of your email marketing.

Email Marketing 52

Email Marketing Market Marketing Consumer 52

Fuel Travel

JANUARY 24, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. In 2023, hotels need to use email marketing to stay competitive and relevant. It may seem overwhelming, but email marketing does not have to be difficult.

Email Marketing 52

Email Marketing Marketing Market Hotels 52

Social Hospitality

APRIL 15, 2024

It presents the company’s brand ethos and delivers the first impression to potential clients. Consistency is a crucial element of content marketing; sticking to a frequent publishing routine keeps your audience interested and positions your brand as a leading authority in the homebuilding industry.

Sales 130

Sales Email Marketing Digital Marketing Marketing 130

Social Hospitality

SEPTEMBER 10, 2023

In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. Hospitality marketers are particularly well-positioned to take advantage of emergent technology. Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights.

Market 130

Market Marketing Consumer ROI 130

MediaBoom

APRIL 13, 2023

In today’s digital age, traditional advertising methods are becoming less effective in capturing and retaining the attention of consumers. What is Branded Content Marketing? Branded content marketing is a strategy where a brand creates valuable content aligned with its message and values to connect with its audience.

Branding 93

Branding Market Marketing Marketing Strategy 93

Social Tables

JUNE 1, 2023

Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy. Send out a press release for your event Build awareness for your brand and event by drawing up an event press release. The survey found that consumers are 2.4x

Events 148

Events Market Marketing Consumer 148

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come.

Consumer 96

Consumer Branding Shopping Marketing 96

MediaBoom

JUNE 11, 2024

It seems that luxury brands have been less willing to jump into the social media landscape. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees your brand. Read on to find out why you must still be active on social media with your luxury brand.

Branding 61

Branding Digital Marketing Marketing Market 61

MediaBoom

MARCH 14, 2023

High-end brands should approach marketing, branding and public relations slightly differently than businesses that strive for mass appeal. Luxury brands have highly specific customer personas within a specific income/wealth cohort while other businesses provide value offerings to comparably more people.

Branding 85

Branding Market Marketing Digital Marketing 85

MediaBoom

MARCH 15, 2023

Storytelling marketing is a unique form of marketing in which a brand communicates a carefully developed message, such as a launch story or product narrative, to its audience via narrative and fact. Many organizations develop cohesive narratives to weave together the facts and emotions that evoke feelings in potential consumers.

Branding 52

Branding Marketing Market Consumer 52

eZee Absolute

JANUARY 3, 2025

In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. Social Media Engagement: Be Where the Guests Are If you havent mastered social media marketing by now, well, let’s just say its time to hop on the bandwagon. Because people still check their emails.

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. Here are 15 strategies.

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

AUGUST 8, 2023

What is Digital marketing for real estate agents? It implies the utilization of diverse online spaces, like a mobile-compatible, intriguing website and a formidable social media foothold, to amplify brand familiarity and augment sales. Together, these benefits can build your brand and improve your market share.

Real Estate 96

Real Estate Digital Marketing Market Marketing 96

MediaBoom

OCTOBER 4, 2023

While this content doesn’t directly advertise your business, it helps build your brand as customers enjoy your content and share it with friends. A successful content campaign will boost sales and brand loyalty. Some good content marketing examples include Duolingo’s TikTok campaign and the Sisters campaign from AARP.

Marketing 92

Marketing Market Marketing Strategy Email Marketing 92

gcommerce

MARCH 14, 2025

By encouraging users to book directly through your website or a branded booking engine, you can collect data such as booking preferences, stay durations, and guest demographics. This data is essential for personalized marketing campaigns and enhancing guest satisfaction.

52

52

gcommerce

MAY 22, 2023

What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? It depends on what your objectives are for each hotel marketing campaign. Almost all of our accounts are targeting both Brand (bidding on your own name/brand terms) and Non-Brand (bidding on terms that are not associated with your name/brand).

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

gcommerce

SEPTEMBER 29, 2023

Shift from Traditional to Digital Marketing Platforms Performance marketing previously relied on channels such as print, television, and radio. However, with our new digital marketing platforms, the focus has shifted toward online channels like search engines, social media, and email marketing.

Marketing 59

Marketing Market Digital Marketing Consumer 59

MediaBoom

MARCH 6, 2024

Learn more about the merits of video marketing with Mediaboom’s tip list. User-Generated Content Influencer resource inBeat reports that 90 percent of consumers exposed to user-generated content trust it more compared to traditional ads. If your hotel website falls past the first page of results, consumers won’t find you.

Market 94

Market Marketing Hotels Marketing Strategy 94

MediaBoom

AUGUST 23, 2024

Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

gcommerce

AUGUST 26, 2024

This level of customization enables you to create a visually appealing website that aligns with your hotel's branding and style. Webflow features booking management and integration Managing hotel bookings can be a time-consuming task.

Management 96

Management Consumer Email Marketing Revenue 96

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing 78

Digital Marketing Events Marketing Market 78

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers uses inbound over outbound methods. You can expand first nationally and later even internationally through your inbound marketing campaigns without breaking the bank. Increase Brand Recognition Your brand is your strength. Do you want to build brand awareness, as we’ve talked about?

Digital Marketing 88

Digital Marketing Marketing Market B2B 88

MediaBoom

MAY 25, 2023

In a world where consumers are bombarded with endless marketing messages, it’s crucial for businesses to adopt new and innovative ways to capture their attention. And that’s where B2C content marketing comes in! But what is B2C content marketing, and how can it help you grow your business?

Market 52

Market Marketing Marketing Strategy Consumer 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 78

Marketing Strategy Market Marketing Travel 78

MediaBoom

AUGUST 10, 2023

using effective financial advisor marketing strategies is crucial to set your business apart. Knowing how to strategize and market your brand will give you an edge over your competition and boost business. But how do these marketing strategies ensure business development in such a saturated space?

Marketing Strategy 91

Marketing Strategy Scale Market Marketing 91

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel. The flavour of your messaging should not be your brand or offers.

Online Marketing 98

Online Marketing OTA Marketing Strategy Travel 98

Intelity

MAY 11, 2023

Use your property’s social media platforms and email marketing blasts to promote the latest guest technology at your hotel. Showcasing your in-room tablets , branded mobile apps , keyless entry , or even your robot concierge in your marketing can help not only improve a guest’s stay but it can also improve the way they view your brand.

Hotel Marketing 52

Hotel Marketing Marketing Market Marketing Strategy 52

MediaBoom

JULY 12, 2023

The real estate market is saturated with professionals vying for the same customer pool. But learning how to generate leads can help distinguish your brand and nudge prospects to choose you over your competitors. This can enhance your brand visibility in a much more impactful way than organic content.

Real Estate 87

Real Estate Sales Business Marketing 87

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Sales Hotels 98