MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

Branding 92

Branding Hotels Services Marketing 92

Social Hospitality

JUNE 1, 2023

Building a robust online presence helps you increase brand awareness, connect with more target customers, generate more quality leads, make more sales, and ultimately, drive business growth and success. Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd.

Business 130

Business Hiring Marketing Strategy Marketing 130

Hotel Business

MAY 17, 2023

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Branding 100

Branding Marketing Market Marketing Strategy 100

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power.

Branding 87

Branding Consumer ROI Digital Marketing 87

MediaBoom

APRIL 11, 2024

All luxury brands have a story to tell , and we want to showcase the very best luxury brand storytelling examples here today to inspire you. We’ll also showcase some inspiring examples from the world of luxury fashion, offering a glimpse into how these brands craft their narratives. Let’s explore them!

Branding 91

Branding Consumer Market Marketing 91

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 94

Digital Marketing Marketing Strategy Branding Market 94

MediaBoom

JUNE 10, 2024

According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. By presenting sophisticated, detail-oriented content, this strategy enhances brand perception and fosters stronger customer relationships among affluent audiences.

Branding 88

Branding Market Marketing Marketing Strategy 88

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

NOVEMBER 8, 2023

You don’t want the specter of bad decisions harming your SEO and brand, so how do you use SEO to manage your online reputation? Covering your bases ensures your profitability, brand equity, and search traffic don’t take a hit. A bad online reputation can decimate your brand’s value and profitability if left unchecked.

Branding 94

Branding Management Digital Marketing Business 94

Hotel Management

FEBRUARY 8, 2024

La Vie hires ex Spicers Retreats GM to drive boutique La Vie Hotels and Resorts has appointed experienced boutique hotel manager, Sam Giles, as General Manager at 202 Elizabeth. Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel.

General Manager 263

General Manager Resorts Management Marketing 263

MediaBoom

JANUARY 31, 2024

Naming a luxury brand is core to your brand identity and business, but it’s not an easy choice, considering over 500,000 brands are already out there! Bearing that in mind, how do you go about naming a luxury brand that stands out? Bearing that in mind, how do you go about naming a luxury brand that stands out?

Branding 82

Branding Consumer Business Marketing 82

Social Tables

NOVEMBER 12, 2021

With such a high number of adult consumers believing “what you see is what you get,” it’s vital to convince consumers that they are seeing a product or brand of high quality. It can be used to advertise a brand, business, or product, as well as direct people to a physical location. . How should I use event signage? .

Events 148

Events Consumer Branding Business 148

MediaBoom

APRIL 13, 2023

In today’s digital age, traditional advertising methods are becoming less effective in capturing and retaining the attention of consumers. What is Branded Content Marketing? Branded content marketing is a strategy where a brand creates valuable content aligned with its message and values to connect with its audience.

Branding 93

Branding Market Marketing Marketing Strategy 93

Hospitality Tech

FEBRUARY 2, 2025

Claudia Schaefer will oversee all marketing efforts for Smoothie King, where she'll focus on further defining the brand's purpose and positioning by leveraging consumer insights to drive traffic and accelerate sales growth.

Hiring 52

Hiring Market Marketing Consumer 52

Hotel Business

SEPTEMBER 4, 2024

Accor has appointed Benoît Racle as its global brand president – premium and Jean-Yves Minet as its global brand president – midscale & economy. With over 20 brands, our powerful and diverse portfolio includes some of the world’s best known and loved hotels, such as Pullman, Swissotel, Novotel, Mercure and ibis.

Branding 72

Branding Operations Marketing Market 72

MediaBoom

NOVEMBER 16, 2023

These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.

Branding 83

Branding Market Marketing Shopping 83

MediaBoom

MARCH 23, 2023

Brand reputation management isn’t the erasure of negative commentary but rather the careful monitoring of what others say about your company. What must go into online brand reputation management? What Is Brand Reputation? All brands have a reputation that precedes them. Why Is Brand Reputation Important?

Branding 72

Branding Management Services Consumer 72

MediaBoom

MARCH 14, 2023

High-end brands should approach marketing, branding and public relations slightly differently than businesses that strive for mass appeal. Luxury brands have highly specific customer personas within a specific income/wealth cohort while other businesses provide value offerings to comparably more people.

Branding 85

Branding Market Marketing Digital Marketing 85

Social Tables

JUNE 12, 2024

By bringing what they do best to the table, hiring local, notable vendors can elevate the appeal of any event. For events with alcohol, hiring bar staff takes a lot of the day-off service work off your hands. If not, hire a group of bartenders to mix up delicious cocktails or impress event attendees with a world-class mixologist.

Events 158

Events Hiring Services Cancellation 158

MediaBoom

OCTOBER 26, 2023

There is an emphasis on a personalized approach, as it’s the preferred choice for a whopping 71% of consumers. They understand that their brand identities sell to a very specific demographic of the wealthiest people in the world. They also leverage scarcity, use branded content , and enhance brand traits with celebrity endorsements.

Branding 77

Branding Marketing Market Digital Marketing 77

Boutique Hotel News

NOVEMBER 3, 2022

The platforms helps businesses to curate and offer experiences, local events, and brand activations. Way co-founder and CEO, Michael Stocker, said: “Across the globe, consumer demand has shifted from material goods toward immersive, memorable experiences. ” Alongside the funding, Way has announced several new hires.

Branding 52

Branding Consumer Retail Closing 52

Hospitality Tech

NOVEMBER 5, 2023

As CIMO, Kupferman will lead all marketing functions, menu innovation, communications, as well as the brand's digital marketing and consumer journey initiatives for Chuck E. Cheese and its virtual kitchen brands, including Pasqually's Pizza & Wings.

Hiring 52

Hiring Marketing Market Digital Marketing 52

MediaBoom

JANUARY 31, 2024

Have you ever wondered what draws you irresistibly to luxury brand logos? From opulent jewelry emblems to exclusive fashion labels, luxury brands have mastered the art of visually conveying their exclusivity and uniqueness. Luxury brand logos are the epitome of visual elegance and sophistication.

Branding 82

Branding Digital Marketing Market Marketing 82

MediaBoom

SEPTEMBER 15, 2023

Did you know that branded content can increase your brand’s recall by an impressive 86% on average ? Branded content is any relevant, engaging message that resonates with your target audience. This can help you earn greater ROI and brand awareness. Schedule Your Free Consultation What Is Branded Content?

Branding 52

Branding Marketing Market Business 52

Hotel Business

FEBRUARY 7, 2025

Since joining Marriott in 1996, she has been a driving force behind numerous transformative initiatives across brand, marketing, sales & consumer services and more, the company reports. Frazer replaces Brian Gilligan , who has moved into a new role as regional VP, premium brands, Northeast, Marriott International.

Marketing Strategy 59

Marketing Strategy Sales Marketing Market 59

Amadeus Hospitality

DECEMBER 3, 2024

Staying competitive with innovative merchandising strategies The best CRSs on the market are as efficient as today’s leading e-commerce giants – providing a fast, seamless shop and book experience that consumers love. They’re also looking into options for cart abandonment offers and location-based special offers to increase bookings.

Ancillary Revenue 52

Ancillary Revenue Upsell Revenue Shopping 52

Hotel Business

MAY 6, 2024

Additionally, Philp previously worked for large consumer products brands including PepsiCo, Kraft General Foods, Pizza Hut and Campbell Soup. Most recently, Philp was CFO of Universal Turbine Parts LLC. Prior service-industry CFO roles include Lodgian Inc. and The Krystal Company.

General Manager 110

General Manager Consumer Management Services 110

MediaBoom

MARCH 31, 2023

Emotional branding is a powerful marketing tool that allows companies to establish emotional connections with their target audience. By evoking positive emotions and memories, such as joy, love, nostalgia, and excitement, brands are able to craft a memorable experience that creates lasting loyalty in consumers. The result?

Branding 52

Branding Consumer Marketing Market 52

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. You can carve out your brand through content marketing. If your real estate firm already has a distinguishable brand, you can strengthen it. What is content marketing in real estate? Here are 15 strategies.

Real Estate 91

Real Estate Market Marketing Consumer 91

Social Hospitality

MARCH 10, 2025

You can hire an experienced agency that offers trusted Google Ads services to accomplish this without hassle. Use Proper Segmentation: The segmentation strategies are used to categorize your audience based on their interactions with your brand, such as previous purchases or website visits.

130

130

Hotel Business

FEBRUARY 28, 2023

Cortizas brings more than three decades of creative storytelling and strategic brand-building expertise for global hospitality names, according to the company. ” Prior to his promotion to CMO, he was SVP, brand development, a role he held since his return to UVI in 2021. . He will report to CEO Jeff Clarke.

Market 97

Market Marketing Digital Marketing Resorts 97

Hotel Business

JANUARY 8, 2025

He has worked with brands like Ritz-Carlton, Marriott and Hilton, as well as with large family-owned businesses such as Southern Glazer’s Wine and Spirits. His new role will focus on further integrating Westgate’s marketing and consumer engagement strategies.

Resorts 64

Resorts Real Estate Casinos Services 64

MediaBoom

JUNE 2, 2023

Negative articles and bad reviews don’t mean the end of your business, but they could damage your brand’s reputation substantially. Online reputation repair refers to the process of managing, monitoring, and improving the online reputation and image of a brand. of consumers read reviews when looking at products and online services.

Consumer 90

Consumer Business Services Branding 90

Social Tables

NOVEMBER 17, 2022

Appreciation, recognition, and personalization have a major effect on the way modern consumers behave. 91% of shoppers are more likely to give their business to companies that recognize their customers, appreciate clients, and provide consumers with personalized, relevant offers. How do you plan a client appreciation event?

Events 139

Events Business Consumer Hiring 139

MediaBoom

OCTOBER 27, 2023

Effective SEO increases website visibility and authority with Google while building your brand, driving web traffic to your site, and generating leads through content marketing. Because SEO covers the many areas of your business’s digital presence, the more efficient your strategy, the more exposure potential customers have to your brand.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

MediaBoom

JUNE 15, 2023

This approach not only benefits businesses but also provides a more engaging and convenient experience for consumers. If you want to learn how location-based advertising is revolutionizing the way businesses connect with customers, and how it can benefit both businesses and consumers, then keep reading this article!

Shopping 91

Shopping Consumer Retail Business 91

MediaBoom

AUGUST 1, 2024

Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Don’t forget branding as you prepare your offer. Let Mediaboom guide you.

Tourism 94

Tourism Market Marketing Hospitality 94