Social Hospitality

MARCH 15, 2024

Consumer engagement It’s becoming increasingly clear that consumers are concerned about sustainability in various areas of their lives. Demonstrating these shared values may also encourage them to be effective advocates for your brand. This allows you to focus on formats that are most likely to engage consumers.

Hospitality 130

Hospitality Consumer Business Market Research 130

Social Hospitality

JUNE 1, 2023

Building a robust online presence helps you increase brand awareness, connect with more target customers, generate more quality leads, make more sales, and ultimately, drive business growth and success. Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd.

Business 130

Business Hiring Marketing Strategy Marketing 130

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding 52

Branding Consumer Business Marketing 52

MediaBoom

SEPTEMBER 15, 2023

Did you know that branded content can increase your brand’s recall by an impressive 86% on average ? So, if you want to come out on top in a market that’s highly saturated with ads, consider generating value for users with this genius marketing technique. This can help you earn greater ROI and brand awareness.

Branding 52

Branding Marketing Market Business 52

MediaBoom

FEBRUARY 29, 2024

That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers.

Branding 86

Branding Consumer Digital Marketing Market 86

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

MediaBoom

MARCH 14, 2023

In this guide, we’re going to walk you through everything you need to know about how to create a strong digital marketing strategy for your construction business —even if you’re completely new to the concept. It also allows for more relaxed, friendly communication about your brand and how you work.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

Hotel Speak

MARCH 20, 2024

While Millennials encompass a large part of the luxury travel market, according to a report by Allied Market Research , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” Unsurprisingly, consumers are also looking for sustainable ways to travel.

Travel 94

Travel Marketing Market Tourism 94

Hotelier Magazine

JULY 4, 2023

“There’s a new appetite for automation and kiosk technologies, part of which may be attributed to the shift in user habits that has stemmed from the pandemic,” says Jamie McDowell, VP of Marketing at Signifi in a release. Looking Ahead The global interactive and self-service kiosk market size was valued at USD $28.45

Services 52

Services Forecasting Hotels Marketing 52

eZee Absolute

SEPTEMBER 27, 2023

Additionally, having a clear USP makes your hotel’s brand stronger. Conduct thorough market research to understand their preferences, needs, and pain points. The world of hospitality is dynamic, and consumer preferences evolve over time. What are they looking for in a hotel? What experiences are they seeking?

Marketing 52

Marketing Market Market Research Hotels 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Little Hotelier

FEBRUARY 22, 2023

Where and how do your competitors market and advertise themselves? Options include branding, levels of amenity and target audience. Failing to do market research: You can’t just open a hostel and expect to get business. Which OTAs do your direct competitors use? Speak to hostel owners while you stay on their property.

OTA 52

OTA Business Hiring Market 52

Xotels

APRIL 3, 2024

Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience. This is one of the first steps when creating a revenue management strategy, performing thorough market research.

Revenue Management 40

Revenue Management Revenue Management Ancillary Revenue 40

Xotels

JULY 5, 2022

Continuously Changing Consumer Demands and Markets. Missing the Marketing Boat. Marketing Funnel. Market Research. Continuously Changing Consumer Demands & Markets. Of course, it is more difficult to plan when your market is liable to change. Research your market well and often.

Hotels 52

Hotels Hiring Business Marketing 52