Skift Blog

AUGUST 28, 2024

Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift

Branding 309

Branding Travel Marketing Strategy Consumer 309

Social Hospitality

AUGUST 13, 2024

Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. What Is Co-Creation? What Is UGC?

Consumer 235

Consumer Branding Marketing Market 235

Social Hospitality

SEPTEMBER 22, 2022

This significant enhancement presents a vast number of opportunities for brands. Companies worldwide adapt to new social media trends to bring new momentum to their marketing strategies and breathe life into engagement with their consumers. Emphasize Easy-to-Consume Content. 2022 Social Themes.

Consumer 246

Consumer Marketing Strategy Business Marketing 246

Social Hospitality

SEPTEMBER 12, 2024

Social media has transformed how we communicate, consume content, and conduct business. Businesses were slow to adopt these platforms, unsure of their value or how to leverage them for brand promotion. The Present: The Social Media Powerhouses Today, social media is a cornerstone of any comprehensive marketing strategy.

Consumer 246

Consumer Scale Marketing Market 246

Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Marketing 214

Marketing Market Consumer Market Research 214

Hotel Management

FEBRUARY 8, 2024

Sustainability is front of mind for Giles, with plans to reduce the amount of waste, energy and water consumed at the hotel. At the end of the day, we want guests to feel like they’re coming home rather than to a hotel after a day of exploring the city.”

General Manager 263

General Manager Resorts Management Marketing 263