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Uber-Expedia Super Deal? Our Answers to 10 Big Questions  

Skift Blog

Skift Take: Large scale acquisitions between consumer travel brands are rare these days, but now there are rumblings of one between Uber and Expedia. Could it work out? We're skeptical. Justin Dawes Read the Complete Story On Skift

Scale 328
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Exclusive: inside Accor’s strategy to refresh brands for the future

Hotel Management

Accor Chief Commerical Officer Premium, Midscale, Economy for MEA APAC, Kerry Healy, discusses refreshing iconic brands to drive growth. How have you seen the Premium, Midscale and Economy segments evolve in recent years in line with consumer demand? Can you share some examples of the new directions these brands are taking?

Branding 279
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The Evolution of Social Media: Past, Present, and Future

Social Hospitality

Social media has transformed how we communicate, consume content, and conduct business. Businesses were slow to adopt these platforms, unsure of their value or how to leverage them for brand promotion. However, social media’s potential for connecting people at scale quickly became apparent. In 2004, Facebook changed the game.

Consumer 246
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An Insight Into the State of Luxury Branding Today

Hotel Speak

The concept of what makes a luxury brand an attractive option worth buying into is undergoing a massive mind shift. This is especially true for the future luxury consumers, often referred to as the Millennials and Gen Z, or even more precisely HENRYs (‘High earners, not rich yet’). What can luxury brands do?

Branding 119
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Exclusive: Veriu Group CEO Zed Sanjana on scaling up apartment hotels

Hotel Management

The Veriu Group is making its mark in Australia’s apartment hotel landscape with over 3,000 rooms operating across 21 sites and a further 17 sites in development across both the Veriu Hotels and Suites and Punthill Apartment Hotels brands.

Scale 130
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First locations of Wyndham and Sbe’s new Project HQ Hotels revealed as brand takes off

Hotel Management

Nazarian and Wyndham revealed the first hotels in HQ’s brand portfolio will be based in Montreux, Switzerland and Detroit, Michigan and initial renders show some striking properties are on the way. The post First locations of Wyndham and Sbe’s new Project HQ Hotels revealed as brand takes off appeared first on Hotel Management.

Branding 130
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5 Brands Using Generative AI to Disrupt Advertising

Hotel Marketer

While capabilities keep improving every day (and are far from perfect), that hasn’t stopped major consumer corporations from jumping on the bandwagon to experiment and tap into the amazing creativity, cost-savings and scale these tools can offer. Generative AI has really made a splash over the past 8 or 9 months.