MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market.

Branding 87

Branding Marketing Market Digital Marketing 87

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers.

Business 130

Business Travel Target Marketing Marketing 130

Hotel Business

JANUARY 15, 2025

Before Reeco, I spent over 20 years managing a disorganized, time-consuming procurement process using Excel, calls to suppliers and email tracking, said Brian Archibald, executive chef, Playa Largo Resort & Spa. In todays competitive market, Reeco is essential.

Operations 59

Operations Resorts Hospitality Management 59

Social Hospitality

JULY 5, 2022

Buying ad space in newspapers and magazines helps bring awareness to your brand. Your reach may also be limited since today’s consumers prefer online versions of their favorite newspapers and magazines. Broadcasting your ads on television or radio is the most widespread traditional type of marketing. Print Ads + Handouts.

Market 189

Market Marketing Branding Services 189

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

AUGUST 3, 2023

Real estate content marketing is critical for strengthening your brand and growing your audience. What is content marketing in real estate? Real estate content marketing utilizes content forms to reach new audiences and strengthen relationships with existing customers. How can content marketing help you achieve this?

Real Estate 91

Real Estate Market Marketing Consumer 91

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Along the way, we’ve peppered in plenty of examples from luxury travel brands to benefit your ideation: we’ll share our favorite ads on Google, YouTube, Facebook, and Instagram.

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. How much overlap exists between their target audience and yours?

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Intelity

MARCH 2, 2023

5 reasons your property should implement a branded mobile casino app Hospitality technology dates back to 1894 when the Netherland Hotel in New York City introduced the first in-room telephones for its guests. The use of a branded mobile casino app can actually help keep guests — and their dollars — on your property.

Casinos 52

Casinos Target Marketing Branding Hotels 52

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Is your travel brand ready to reach new heights in search engine rankings?

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

MediaBoom

APRIL 11, 2023

You can expand first nationally and later even internationally through your inbound marketing campaigns without breaking the bank. Increase Brand Recognition Your brand is your strength. Outbound marketing tactics can introduce your brand to your audience, at least to an extent.

Digital Marketing 88

Digital Marketing Marketing Market B2B 88

MediaBoom

AUGUST 23, 2024

Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Hotel Business

MARCH 14, 2024

It’s given hospitality brands better insight into the guest experience. Soon after (or even during the visit), guests can provide feedback, share their experience and introduce a brand to their followers far and wide. Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

MediaBoom

APRIL 3, 2023

The luxury watch market is taking the world by storm. Understanding the luxury watch market will help you increase sales and know your target market and what appeals to them. Each carefully-designed watch’s style, characteristic, design, and brand defines the luxury watch market. billion by 2028!

Marketing 52

Marketing Market Digital Marketing Sales 52

MediaBoom

APRIL 24, 2023

Throughout the years, luxury brands have been able to successfully leverage their advertisements to appeal to their ideal clients. But how does it differ from traditional marketing strategies? What is the Target Market for Luxury Vehicles? Affinity with the brand All car brands have a brand story they follow.

Marketing 52

Marketing Market Marketing Strategy Digital Marketing 52

MediaBoom

OCTOBER 27, 2023

Effective SEO increases website visibility and authority with Google while building your brand, driving web traffic to your site, and generating leads through content marketing. Use this content and ensure anything you develop on your own is on-brand. Research your target market.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. The benefits of SEO include cost-effective marketing, more organic traffic, a competitive advantage, a better user experience, more trust and credibility among your audience, and sustainable growth.

Market 85

Market Marketing Business Sales 85

Cloudbeds

MARCH 15, 2023

A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Sales Hotels 98

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. We have marketing strategies and ideas that are proven to work.

Hotel Marketing 82

Hotel Marketing Marketing Market Marketing Strategy 82

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Adapt SEO strategy to capture national search traffic effectively.

Hotels 92

Hotels Accommodation Business Target Marketing 92

SiteMinder

SEPTEMBER 14, 2022

What content marketing isn’t, is excessive promotional messaging. What does content marketing mean for hotels? For hotels and other accommodation providers, content marketing is all about showcasing your property’s unique story and brand to the types of travellers you’re trying to win over. What makes your brand unique?

Market 59

Market Marketing Hotels Travel 59

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. Experiment with metasearch marketing.

OTA 98

OTA Digital Marketing Marketing Market 98

Boutique Hotel News

NOVEMBER 15, 2022

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. As Dimitris Manikis, president and managing director EMEA of Wyndham Hotels and Resorts, said recently : “ You have to evolve with a business… consumers two-and-a-half years ago are different from today.”

Market Share 52

Market Share Market Marketing Consumer 52

Little Hotelier

JUNE 26, 2023

It will also discuss factors like budget , target markets, and brand vision. This will usually also include a mission statement, brand vision , and breakdown of your goals. What types of guests do you want to target and hope to win bookings from? Discuss your marketing plan Your budget may play into this.

Business 52

Business Target Marketing Consumer Accommodation 52

MediaBoom

NOVEMBER 14, 2023

To draw in fresh clients, elevate your brand’s visibility, and cement your trustworthiness in the finance realm. Smart advertising tactics respect industry guidelines while targeting particular markets for optimum efficacy and investment yield. Ready to elevate your brand’s digital presence with advertising?

Display Ads 83

Display Ads Services Business Branding 83

MediaBoom

AUGUST 23, 2023

With an increasing tech perceptive consumer base, having a great medical spa website design is a must, just like in any other industry. Get insights into growing your medical spa business, attracting new clients, and increasing the awareness of your brand in this 12 step guide. This is more so important in the med spa industry.

Services 83

Services Marketing Market Business 83

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Xotels

AUGUST 15, 2022

Taking into consideration the continuing growth of online sales and the quick adoption of mobile technology by consumers, we have put together some questions that will need your attention in the upcoming year: Internet Marketing. What new online marketing initiatives will we launch next year?

Marketing 59

Marketing Market Hotels ROI 59

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. Targeted acquisition refers to dividing your target audience based on different metrics. This allows you to create a targeted marketing strategy for each group.

Market 76

Market Marketing Marketing Strategy Business 76

MediaBoom

MARCH 14, 2023

Digital content marketing for construction companies Content marketing is one of the most effective strategies for generating leads and building brand awareness for construction companies. It also allows for more relaxed, friendly communication about your brand and how you work. Mediaboom is here to help.

Digital Marketing 94

Digital Marketing Construction Market Marketing 94

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. Advertising affords you the opportunity to increase your leads , improve your visibility and brand awareness, elevate engagement, and earn more bookings, boosting your revenue.

Hotels 52

Hotels Branding Marketing Market 52

Cloudbeds

FEBRUARY 7, 2023

For independent properties, another challenge is competing with global loyalty programs offered by big hotel brands and online travel agencies (OTAs). This can apply to individual hotels as well as to an entire brand or group of hotels. What exactly does guest loyalty mean today, and how do you measure it?

Travel 52

Travel Hotels OTA Services 52

MediaBoom

JUNE 20, 2023

Digital content marketing is a tool that helps businesses attract potential customers from their target markets using a myriad of tools, including videos, photos, audio, blog content, and more. With the right strategy, it can help brands optimize their conversion rates, increase revenue, and build brand awareness.

Market 52

Market Marketing Digital Marketing Marketing Strategy 52

MediaBoom

MAY 27, 2024

If you work in the aviation industry, you might be wondering if having a comprehensive email marketing strategy can provide your company with new opportunities and better customer retention. When a consumer receives an email from you, it should feel personal and relevant. Let Mediaboom guide you.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

Xotels

JUNE 2, 2023

While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient. Unfortunately over the last years, consumers have developed a behavior they don’t even consider booking on a hotel’s website. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40