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Sojern releases State of Destination Marketing 2024 Report

Hotel Business

This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT) , and supported by Brand USA , Destination Canada and the European Travel Commission , sheds light on the latest industry trends and challenges. Notably, 70% of DMOs are embracing “full-funnel” marketing campaign activities.

Marketing 115
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Do you know your marketing objectives?

All Things Hospitality

Become a pro at understanding marketing objectives to make more informed decisions for your business. Having a well-thought marketing strategy is vital for any business. Technology has dramatically changed the marketing landscape. Understanding your marketing strategy starts with understanding your objective.