Sojern releases State of Destination Marketing 2024 Report
Hotel Business
NOVEMBER 20, 2023
This first-of-its-kind report, produced through a partnership between Sojern and Digital Tourism Think Tank (DTTT) , and supported by Brand USA , Destination Canada and the European Travel Commission , sheds light on the latest industry trends and challenges. Notably, 70% of DMOs are embracing “full-funnel” marketing campaign activities.
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