gcommerce

MAY 3, 2023

This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach. Clicks Driving people to your site is a step above showing them your ad. Actively engaging with your content makes your hotel more memorable, making clicks a slightly more accurate representation of awareness than impressions.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

gcommerce

MAY 22, 2023

What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? It depends on what your objectives are for each hotel marketing campaign. Almost all of our accounts are targeting both Brand (bidding on your own name/brand terms) and Non-Brand (bidding on terms that are not associated with your name/brand).

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

gcommerce

FEBRUARY 13, 2023

There is something about your hotel’s brand, your identity, that resonates with them. Make sure your digital messaging stays true to your brand platform. Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Right now, we are in a valley with CPCs at a 22.5%

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

NOVEMBER 4, 2023

11 of the Best Facebook Ad Real Estate Examples Using Facebook ads for real estate marketing can help you reach a wider audience and keep your listings top of mind among potential buyers. Conversions Facebook and its PPC or pay-per-click campaigns can help you increase conversions. The impact of its campaigns exceeds Google Ads.

Real Estate 86

Real Estate Business Marketing Market 86

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? The next article will look into top ways to allocate your marketing budget in 2025. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

Q4Launch

OCTOBER 25, 2021

This ensures that if a person was on-site browsing many offerings, then the next time they search any of our keywords, our ads and brand name will be top-of-page and top of mind. In general, longer and more specific keywords can deliver better value because their cost-per-click (CPCs) are cheaper.

Cost Per Click 52

Cost Per Click Revenue Market Marketing 52