Social Tables

MARCH 14, 2024

As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever. Discover why digital marketing for events matters In this post, we’re exploring the ins and outs of digital marketing and its role in the modern events industry.

Digital Marketing 78

Digital Marketing Events Marketing Market 78

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power. Name sells.

Branding 87

Branding Consumer ROI Digital Marketing 87

MediaBoom

MARCH 14, 2024

Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. A r obust local SEO strategy helps travelers find your hotel when they’re searching for accommodations in your vicinity, making it a critical component of your digital marketing efforts. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 88

Branding Marketing Market Digital Marketing 88

Cloudbeds

APRIL 8, 2025

It uses cookies to track and target these visitors, ensuring your brand stays top of mind even after they’ve left your site. Retargeting keeps your brand visible while remarketing encourages repeat visits. With both approaches working alongside one another, this creates a balanced digital strategy for hoteliers.

52

52

MediaBoom

JUNE 5, 2024

According to the Trends Global Survey, 80% of global travelers surveyed feel it’s important to be able to book their trips entirely online , This makes digital marketing strategies for travel industry the game-changer that can elevate your visibility and directly connect you with travelers looking for their next experience.

Digital Marketing 52

Digital Marketing Market Marketing Travel 52

Lure Agency

OCTOBER 16, 2022

As a hospitality business, it’s important to understand your digital marketing ecosystem and how it all translates to the bottom line. By conducting a digital marketing assessment, you can gain valuable insights into your guests’ journey, your competition, and what digital marketing channels will work best for your business.

Digital Marketing 52

Digital Marketing Marketing Market Business 52

Social Hospitality

APRIL 15, 2024

It presents the company’s brand ethos and delivers the first impression to potential clients. Consistency is a crucial element of content marketing; sticking to a frequent publishing routine keeps your audience interested and positions your brand as a leading authority in the homebuilding industry.

Sales 130

Sales Email Marketing Digital Marketing Marketing 130

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Marketing 90

Up Hotel

SEPTEMBER 7, 2021

When finding an agency to work with for your hotel’s digital marketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? Do you have a problem that needs resolving with your hotel digital marketing? What factors do I need to consider?

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

MediaBoom

NOVEMBER 16, 2023

These brands, with their rich histories and unique watchmaking philosophies, have achieved horological excellence. And – If you’re interested in more luxury brand rankings – don’t miss our other article featuring our top selection of luxury brand ranking. Luxury Brand Ranking Country Website 1.

Branding 83

Branding Market Marketing Shopping 83

Up Hotel

DECEMBER 9, 2024

In addition, thesechannels are increasing the cost of your online advertising by bidding on your brand terms and driving down your avg ADR and soon this becomesa really niggling problem. Please dont misunderstand, I do genuinely feel that OTAs have a part to play in the marketing mix.

ROI 40

ROI OTA Hotels Cost Per Click 40

MediaBoom

OCTOBER 27, 2023

There is an opportunity for medspas to stand apart from competitors in today’s digital marketing ecosystem. Medspa’s marketing ideas incorporate innovative digital marketing strategies to propel growth. These tactics attract new clients, increase retention, and spearhead brand awareness.

Market 87

Market Marketing Digital Marketing Marketing Strategy 87

BCV

APRIL 6, 2021

Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI. While these findings are extremely encouraging, understanding how to communicate and market to desired audiences is key for hotels.

ROI 52

ROI Consumer Travel Marketing 52

Hotel Speak

OCTOBER 4, 2024

80 DAYS Stand 1318 80 DAYS is an award-winning, full service creative and digital marketing agency that specialises in hospitality, working with some of the world’s most respected hotel and travel brands. Get in touch to add your brand to the ‘must-visit’ list for Independent Hotel Show London 2024.

Revenue 116

Revenue Hotels Marketing Market 116

MediaBoom

JULY 16, 2024

As email usage continues to climb, with over 361 billion emails expected to be sent per day in 2024, the relevance of email marketing for luxury brands becomes increasingly significant. Tech Advancements in Luxury Email Marketing The email marketing landscape for luxury brands is evolving rapidly with new technologies and trends.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Hotel Speak

MARCH 8, 2024

To encourage further digitalization of the industry, Loh believes that a seamless end-to-end solution for the customer is essential. “It More ROI (benefit vs cost) analysis pre- and post-implementation, and use cases for leadership buy-in are also important,” she adds.

Revenue Management 105

Revenue Management Revenue Digital Marketing Business 105

Social Hospitality

MARCH 10, 2025

Use Proper Segmentation: The segmentation strategies are used to categorize your audience based on their interactions with your brand, such as previous purchases or website visits. For this, hiring an experienced digital marketing agency is the best policy. Adding ad extensions can lead to an average 10-15% increase in CTR.

130

130

MediaBoom

NOVEMBER 24, 2023

Enhanced Brand Recognition When most people want information about a particular product or service, they head to Google, which is why having a decent presence on the world’s largest search engine is crucial. When you promote your website using Google Ads, you get the right audience to see your brand. Is Google Ads Really Profitable?

ROI 52

ROI Display Ads Business Shopping 52

MediaBoom

APRIL 11, 2024

In a world of ever-evolving marketing trends, email remains a powerful tool for luxury brands. Email marketing for luxury brands is a strategic tool to enhance brand prestige, deeply engage affluent customers, and increase sales. We’ll then explore the significant advantages of luxury email marketing.

Email Marketing 52

Email Marketing Branding Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Ensure brand messaging is consistent across all channels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

MARCH 29, 2023

Do you have the time and energy to develop a marketing strategy, promote products and services, cover all social media, and much more? Aviation marketing takes web development, content creation, social media promotions, and extensive digital marketing. What Is Aviation Marketing? If not, let us help you.

Market 85

Market Marketing Digital Marketing ROI 85

MediaBoom

SEPTEMBER 15, 2023

Did you know that branded content can increase your brand’s recall by an impressive 86% on average ? So, if you want to come out on top in a market that’s highly saturated with ads, consider generating value for users with this genius marketing technique. This can help you earn greater ROI and brand awareness.

Branding 52

Branding Marketing Market Business 52

MediaBoom

NOVEMBER 28, 2024

Travel advertisers leverage platforms like social media and video ads to create impactful advertising campaigns, ensuring businesses stand out in a competitive travel market. Ultimately, travel promotion helps build brand awareness and fosters customer connections essential for sustained growth. They are both forms of paid advertising.

Travel 84

Travel Tourism ROI Marketing 84

In1solutions

MAY 2, 2024

Whether your property is big or small, investing time and money in digital advertising is an impactful way to spread brand awareness. Along with our sister company, The Brand Mix, we have accrued decades of experience in the digital marketing realm. Retargeting Opportunities and Brand Awareness. Wide Reach.

ROI 52

ROI Digital Marketing Sales Branding 52

MediaBoom

MARCH 14, 2023

A change that integrates traditional marketing plans with digital strategies that produce measurable results. WHY BANK MARKETING STRATEGIES NEED TO CHANGE As a discipline, marketing has evolved over the past few decades to become what it is today. Today, marketing has been reinvented to fit a much bigger role.

Market 71

Market Marketing Digital Marketing Marketing Strategy 71

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. Our digital marketing agency has worked with Millennium Partners for more than a decade.

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

Fuel Travel

MARCH 28, 2023

Guests can skip the check-in line For guests, the obvious advantage of a hotel digital key is the option to skip the check-in line entirely. In fact, 70% of hotel guests would be more willing to stay at a hotel with digital key technology. For example, digital keys can be used to access a hotel’s gym, spa, or pool.

Ancillary Revenue 79

Ancillary Revenue ROI Revenue Hotels 79

MediaBoom

OCTOBER 6, 2023

Content engagement measures interactions with your marketing content across various digital platforms. It offers insight into content performance and customer journey and strengthens a company’s overall brand. In turn, these metrics provide an in-depth view of user behavior and inform your content marketing strategy.

Digital Marketing 93

Digital Marketing Marketing Strategy Intent Marketing 93

Travelboom Marketing

FEBRUARY 21, 2024

Anyone Can Do It Digital marketing isn’t rocket science , however the industry is layered with niche channels that are typically better left to the professionals. Unfortunately, digital marketing for hotels is not a one-size-fits-all approach, and assuming that “anyone can do it” oversimplifies the complexities involved.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

gcommerce

MAY 28, 2024

Discover our key takeaways from Google Marketing Live 2024 below. Develop ads that adhere to your brand standards By Jaylene Van Lin, Marketing Specialist Later this year, you'll be able to supply Google AI with your brand guidelines, such as your colors and fonts, to create ads that reflect your brand across multiple formats and channels.

Market 104

Market Marketing Consumer Intent 104

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

MediaBoom

APRIL 29, 2024

Real estate email marketing ideas are effective for maximizing your ROI. After all, Fit Small Business reports that email marketing ROI for real estate businesses is $36 per $1 spent going into 2024. Why else should you use email marketing for real estate? Speak with one of our experts now. Let Mediaboom guide you.

Real Estate 78

Real Estate Email Marketing Marketing Market 78

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. There’s lots more information you need to know ahead of launching your marketing campaign.

Tourism 94

Tourism Market Marketing Hospitality 94

MediaBoom

OCTOBER 11, 2023

Both of these digital marketing tools have pros and cons. Enhanced Brand Credibility SEO enhances brand credibility in a way that PPC cannot. Algorithm Changes Digital marketing is an ever-evolving landscape that should be consistently monitored or updated. Ready to increase your brand exposure?

Marketing Strategy 85

Marketing Strategy Digital Marketing ROI Marketing 85

gcommerce

NOVEMBER 17, 2023

The first is to capture an entirely new market, who has not yet engaged with your brand. This approach will not offer an immediate ROI, but can cultivate a larger market share reach for your brand and may ultimately lead to a higher return in the long run.

Marketing 105

Marketing Market Branding Consumer 105

MediaBoom

JUNE 27, 2024

Determine whether you aim to increase direct bookings, boost brand awareness, or attract high-value guests. Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI).

Intent 84

Intent Hotels ROI Branding 84