‘The brand is back’: Sofitel CEO Maud Bailly reveals grand plans for luxury brand at the reopening of a Sydney icon
Hotel Management
OCTOBER 24, 2024
Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.
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