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Sandpiper Hospitality Manages ECHO Suites Spartanburg

Lodging

RICHMOND, Virginia—Sandpiper Hospitality has been named manager of the ECHO Suites Extended Stay by Wyndham Spartanburg in Spartanburg, South Carolina. Opened earlier this month, the hotel is the first property open in the ECHO Suites Extended Stay by Wyndham brand.

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Cornell Research: Successful Service Branding: Lessons for Hospitality Managers

Hospitality Net

Hospitality brands today face a brutally competitive environment characterized by a “sea of sameness” that threatens to drive all brands in a race to the bottom.1 1 However, little empirical information exists on how to best manage service brands in general and hospitality brands in particular.

Services 245
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Aligned Hospitality Management Adds The M Solvang to Portfolio

Lodging

PHOENIX, Arizona—Aligned Hospitality Management continued its growth by adding The M Solvang to its portfolio. In recent years, Aligned Hospitality Management’s expansion has been marked by acquisitions and diversification into new markets.

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Aimbridge Hospitality Acquires Terrapin Hospitality Management Portfolio

Lodging

PLANO, Texas— Aimbridge Hospitality, a leading global hospitality company, has assumed management of 71 hotels previously operated by Houston-based Terrapin Hospitality.

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TPG Hotels & Resorts Launches the Intera Collection, the Firm’s Independent, Boutique, and Soft Branded Management Division Dedicated to Operating Unique, Non-branded Assets

Hospitality Net

TPG Hotels & Resorts, one of the nation’s premier hospitality management firms, announced today the launch of its new upscale independent, boutique, and soft branded division, the Intera Collection.

Branding 229
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Successful Service Branding: Lessons for Hospitality Managers

Hotel News Resource

We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed.

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Hospitality Management rebrands two hotels

Hotel Business

Wichita, KS-based Hospitality Management LLC has switched brands on its Best Western Plus hotels in Lawrence, KS, and Norman, OK, and is now operating each under the name StoneHill, Trademark Collection by Wyndham. Martens, CEO, The Martens Companies and its subsidiary, Hospitality Management LLC.