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Accor’s French luxury brand Sofitel is set to expand and upgrade its network of hotels in Australia and New Zealand among 30 destinations globally in the coming years as the brand seeks to win favour with guests and owners 60 years on from its launch. “We It’s a powerful luxury brand. We have 51 brands in Accor portfolio.
TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. Tang said Heritage Hotels will also benefit from TFE Hotels’ global distribution systems and centralised service model.
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