Skift Blog

DECEMBER 15, 2023

Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. Creating a new brand is easier than fixing an old one. One reason? Sean O'Neill Read the Complete Story On Skift

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Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Scent marketing. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. Here’s how.

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Branding Marketing Strategy Marketing Market 289

Hotel Management

FEBRUARY 27, 2025

The Tasman names new General Manager The Tasman, a Luxury Collection Hotel, Hobart has appointed Carolyn Smith as General Manager. She was named GM of the Year 2023 for Marriott Brand Select Brand Hotels in the APEC region. Polcheira joins from Accor, where he served as the Commercial Director at Sofitel Sydney Wentworth.

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Social Hospitality

SEPTEMBER 26, 2024

Today, we’ll explore how to harness the potential of social search to enhance your hotel’s visibility, engage with your target audience more effectively, and ultimately drive bookings. Targeted Reach : Advanced algorithms and hashtag systems allow hotels to reach highly specific audience segments interested in travel.

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