MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market. Identify the keywords they search for, understanding their search intent.

Hotels 92

Hotels Accommodation Business Target Marketing 92

MediaBoom

OCTOBER 27, 2023

Effective SEO increases website visibility and authority with Google while building your brand, driving web traffic to your site, and generating leads through content marketing. Additional keywords to narrow down your niche help show the page’s intent. Research your target market.

Digital Marketing 85

Digital Marketing Hiring Business Marketing 85

Travel Media Group

JULY 19, 2023

I knew that in order to really grow and expand my career, I needed to maybe step outside of the Marriott bubble, expand my horizons a bit into other brands, other hotel types, other ways of doing business. You have to be kind of targeted and specific in your marketing. Ryan Embree: Yeah, I love that.

Hospitality 97

Hospitality Marketing Market Business 97

Hotelier Magazine

DECEMBER 17, 2024

Armed with this knowledge, along with guests travel intentions, preferred dates of stay, and even age range, gender and place of origin, hoteliers create packages and promotions that drive direct bookings, while enhancing brand recognition and maximizing revenue along the way.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

MediaBoom

JULY 10, 2024

Tools like SEMrush , Google Keyword Planner , Ahrefs , Google Trends , and AnswerThePublic can help you research keywords that are relevant to your target market. While many forms of video content will elevate your brand, the key to using videos for home builder SEO is to focus on the topics identified in your keyword research.

Business 61

Business Construction Marketing Market 61

Q4Launch

JUNE 17, 2022

Many of the same principles can be applied across all your vacation rental landing pages and blog posts, so they will be more easily found by search engine users in your target market. It’s good to note here that creating new and optimized content on a weekly basis is critical to achieving long-term success with SEO.

Intent 52

Intent Market Marketing Digital Marketing 52

MediaBoom

MAY 27, 2024

Hospitality brands bid to get their ad on the prime cyber real estate that is Maps and Search results. A/B testing uses two variations of your Hotel Ad to determine which is likeliest to resonate with a market similar to your target audience. Secure your exclusive, free consultation with our luxury marketing experts today.

Cost Per Click 52

Cost Per Click Hotels Display Ads Real Estate 52

MediaBoom

AUGUST 14, 2023

The benefits of Google Ads for real estate agents include fast results, efficient advertising spending, targeted advertising, stronger brand awareness, website traffic, more leads, and increased sales and conversions. These keywords should be relevant to each audience segment, targeting the keywords they would search for online.

Real Estate 52

Real Estate Display Ads Business Target Marketing 52

MediaBoom

SEPTEMBER 21, 2023

Of course, with so many types of digital marketing, trying to find the right fit for your business’s needs can be challenging. Whether you’re looking to attract potential clients, drive web traffic, or foster brand recognition, there are unique types of digital marketing that can deliver specific outcomes.

Digital Marketing 52

Digital Marketing Marketing Market Email Marketing 52

Cloudbeds

JANUARY 10, 2025

For hotels, a metasearch strategy gets you in front of high-intent travel shoppers, with the potential to generate bookings at a lower cost than other distribution channels. Further, Google Hotel Ads (GHA) are integrated into Google Search results, Maps, and Google My Business Profiles, providing unrivaled exposure for your brand.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Hotel Speak

MARCH 18, 2025

This data feeds into digital marketing efforts, ensuring a brand intersects with prospective guests at key moments in their booking journeys. The power of audiences (not demographics) Demographics go some way towards describing target markets, but its not enough to build whole campaigns on.

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