Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Allow attendees to sign up for SMS updates and reminders.

Events 176

Events Marketing Market B2B 176

Social Tables

JULY 31, 2018

Branding/Design. Typically, this group will also work closely with your marketing team to ensure all communications have a similar voice and aesthetic that align with theme and branding of the event itself. The most creative members of your committee will take over the task of putting together a cohesive look and feel for your event.

Events 149

Events Revenue Scale KPI 149

Hotel Management

MAY 10, 2023

Pohl went on to say that mid-scale, extended stay brand “Home” has proven popular with Americans and that the emerging Gen Z market was pushing new development in brands like Aiden (part of BWH). As a ‘challenger’ state, PR is important to our brand strategy, but it needs to have a holistic approach.”

Marketing 130

Marketing Market Branding Events 130

MediaBoom

JULY 20, 2023

Video ads are a tool marketers have relied on in growing numbers to increase their brand and audience. Brand Awareness A video can act as a succinct introduction to a brand when posted on a social media platform or website. TikTok More brands on jumping on the TikTok bandwagon. Take your video marketing to the next level.

Branding 40

Branding Real Estate Services Marketing 40

SiteMinder

JUNE 2, 2022

Your KPI would be how many room nights you have sold at any point during May. Quick tips to develop your KPIs: Limit the amount of KPIs you have; keep it to big priorities. Clearly define how you will measure each KPI. Set a specific target for your KPI. Sentiment and brand reputation. Hotel profit.

KPI 52

KPI Revenue Occupancy Hotels 52

Hotel Business

DECEMBER 13, 2024

They represent the hotel brand, and in many ways, the very first impression about your hotel or chain that your guests get depends on your line staff. Imagine how much depends on the quality of training your line personnel receives: your hotel brands reputation, your customer loyalty and your operational efficiency.

Scale 92

Scale Hotels KPI Business 92

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?

KPI 52

KPI Real Estate Market Share Market 52

Hotel Business

OCTOBER 18, 2024

It is KPI, or what we call Balance Scorecards. As an executive leadership team, we are highly accessible,” Aly El-Bassuni , president, operations, owner & brand relations, told Hotel Business at The Lodging Conference. “A That includes Craig.” One area that the executive team is committed to is accessibility to its owners. “As

KPI 52

KPI General Manager Services Scale 52

Nuvho

AUGUST 30, 2021

Most have heard of SMART (Specific, Measurable, Achievable, Relevant, Time-Bound) goals and this method should be used to KPI your performance. It is relevant as our increase in followers will grow brand awareness and it is also time bound because it will be measured quarterly. Ensure you brand is relatable and authentic.

Management 52

Management KPI Business Services 52

Social Tables

JULY 31, 2018

Branding/Design The most creative members of your committee will take over the task of putting together a cohesive look and feel for your event. Typically, this group will also work closely with your marketing team to ensure all communications have a similar voice and aesthetic that align with theme and branding of the event itself.

Events 97

Events Revenue Scale KPI 97

Fuel Travel

MARCH 28, 2024

This KPI is a calculus of the total revenue generated per available room over a specific period. Taking the time to thoroughly evaluate your current efforts is essential to increasing brand awareness and revenue. Room rates should just be one slice of the overall revenue pie. What is Hotel RevPAR? Are there channels you’re missing?

Revenue 91

Revenue Average Daily Rate Occupancy Digital Marketing 91

MediaBoom

JULY 4, 2023

Moreover, regularly interacting with your followers, responding to their queries, and acknowledging their comments can help build a loyal community around your brand. You can blog on your website to help build your brand as an authority on questions related to your brand. Contact us for a specialized real estate SEO strategy.

Real Estate 89

Real Estate Digital Marketing Marketing Market 89

SiteMinder

OCTOBER 9, 2023

Improving hotel KPIs Hotel KPIs help you evaluate whether your strategy is working and also give your whole team something to focus on and drive towards on a day-to-day basis. You should also consider the rising trend of guests wanting to book with environmentally responsible and sustainable brands.

Average Daily Rate 59

Average Daily Rate Average Length of Stay Occupancy Revenue 59

MediaBoom

APRIL 14, 2023

By continuously tweaking and improving your approach based on data-driven insights from A/B testing, you can create a more streamlined and effective process that not only improves brand perception but also generates more revenue. An optimized website creates a strong impression in your prospects’ minds about your brand.

ROI 85

ROI Marketing Market Business 85

Travel Media Group

OCTOBER 23, 2024

We have moved into a brand new Suite Spot. And I think that’s really sort of industry standard where we get a metric or a KPI, we sit on that, we manage to that. And in some ways you sort of lose like what that KPI is for. So you’re sort of like almost the purpose for your improvement of a KPI is the KPI.

KPI 52

KPI Digital Marketing Travel Market 52

Social Tables

DECEMBER 1, 2021

Share info-rich posts related to the event’s message or brand culture, share useful links, helpful no-cost tools, and content that addresses attendee pain points. . According to Bizzabo’s 2019 Event Marketing Report, 82% of all surveyed B2B marketers believe that “attendee engagement is an important KPI for event success.”

Events 88

Events Marketing Market KPI 88

MediaBoom

SEPTEMBER 5, 2023

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. The KPI for this conversion campaign would be leads.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Amadeus Hospitality

DECEMBER 20, 2022

Targeted ad campaigns increased brand awareness and bookings for media customers Exceptional results and a better end-to-end experience were delivered to media customers such as Posadas. Amadeus built entirely new websites for the Mexican hotel chain to help increase brand visibility and drive direct bookings to its hotels.

Shopping 52

Shopping Services Marketing Market 52

MediaBoom

AUGUST 18, 2023

The Google Display Network (GDN) advertises brands across over 2 million websites, videos, and apps, effectively reaching around 90% of internet users worldwide based on context, location, and audiences. Google Display ads are visually engaging graphic campaigns that can supercharge your brand reach.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

JULY 10, 2024

While many forms of video content will elevate your brand, the key to using videos for home builder SEO is to focus on the topics identified in your keyword research. Download Our FREE E-Book 10 Website Mistakes Luxury Brands Should Avoid Does your luxury website include any of these common mistakes? Produce skyscraper content.

Business 61

Business Construction Marketing Market 61

Hotel Business

MARCH 12, 2024

During the first couple of months, we’re onboarding and there’s a lot of learning through indoctrination of meshing our systems, our BI tools, what our KPI metrics are and understanding how we look at everything from an owner-centric lens. We become a massive support resource.

Hotels 59

Hotels Services Business Operations 59

MediaBoom

MAY 27, 2024

With direct communication, aviation email marketing is one of the most targeted marketing strategies airline and aviation companies can use to optimize their customer engagement and create brand loyalty. On the other hand, 65% of business buyers say they’d rather switch brands than continue receiving impersonal communications.

Email Marketing 52

Email Marketing Market Marketing Digital Marketing 52

MediaBoom

JUNE 30, 2023

Create a Facebook Page While it might seem pretty obvious, if you don’t have one already, create a Facebook Page for your business or brand. Do you want to drive website traffic to a landing page, enhance lead generation, optimize catalog sales, or increase brand awareness ? Mediaboom is here to help.

Cost Per Click 52

Cost Per Click Marketing Market Digital Marketing 52

BCV

JUNE 14, 2022

Big brands and OTA’s with large-scale budgets try to dominate search. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. If someone asked a guest where they booked, they would likely say TripAdvisor or Google.

Consumer 52

Consumer ROI KPI OTA 52

SiteMinder

OCTOBER 5, 2023

For example , SACO is just one brand leading the way in this respect, creating an ‘urban sanctuary’ for guests. Often you’ll discover ways you can become more efficient and increase revenue across the entire space of your hotel.

Revenue Management 59

Revenue Management Revenue Hotels Events 59

Travel Media Group

MARCH 22, 2023

And that brand in particular, I think is so well suited to that business leisure component. So over the course of this series, which I love, you know, we’ve been able to kind of integrate some hotel brands, some small management companies, some large management companies like Atrium, which is a well-known name throughout the industry.

Hospitality 98

Hospitality Services Business Digital Marketing 98

MediaBoom

MARCH 6, 2024

Keep reading to find out how to develop a marketing plan to differentiate you from competitors and the most productive ways to build a solid online presence for your brand. In addition, social media develops better in-depth and intimate interactions between brands and their potential customers. How do you build a solid online presence?

Market 52

Market Marketing Digital Marketing Services 52

Catala Consulting

OCTOBER 19, 2022

Buying an existing hotel is low risk because of its past KPI , and you know what to expect. It should also cover an executive summary of your vision, mission and objective, competitor analysis, market analysis, brand positioning, executive summary, marketing, guest segmentation, operations plans and a strategic plan.

Business 52

Business Hotels Marketing Market 52

Up Hotel

SEPTEMBER 7, 2021

It can be difficult to know what budget to allocate for each campaign – your brand campaign vs. your competitive campaigns – or what keywords would be ideal to bid on. Use remarketing strategies wisely. Guest retention is more important now than ever.

Digital Marketing 52

Digital Marketing Market Marketing OTA 52

Cloudbeds

FEBRUARY 16, 2024

By utilizing a data-driven media planning strategy and a tailored testing process, Cendyn’s digital marketing expertise ensures that clients’ brands deliver personalized content that resonates with diverse segments.

Sales 52

Sales Upsell Hotels Marketing 52

Xotels

APRIL 3, 2024

Protect YOUR Brand! Through this technique, unauthorized and often malicious use is made of the name, logo or identity of a brand by individuals or entities with the intention to deceive. Again, not all implementations will fit your or your team’s or brand’s needs – or pose a significant value-add.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52