gcommerce

MAY 3, 2023

Awareness-Focused Marketing KPIs If you are looking to target as many people as possible with your digital marketing, choose KPIs that measure reach. This KPI doesn’t tell you anything about follow-through, but it does give you a general sense of brand reach.

Market 97

Market Marketing Cost Per Click Digital Marketing 97

gcommerce

MAY 22, 2023

If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? KPIs should avoid measurements that you are unable to impact.

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Travelboom Marketing

APRIL 6, 2023

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?

KPI 52

KPI Real Estate Market Share Market 52

Travel Media Group

MARCH 22, 2023

And that brand in particular, I think is so well suited to that business leisure component. So over the course of this series, which I love, you know, we’ve been able to kind of integrate some hotel brands, some small management companies, some large management companies like Atrium, which is a well-known name throughout the industry.

Hospitality 98

Hospitality Services Business Digital Marketing 98

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Protect YOUR Brand! Through this technique, unauthorized and often malicious use is made of the name, logo or identity of a brand by individuals or entities with the intention to deceive.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52