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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Keeping up with the busy real estate market means real estate digital marketing can take the backseat. If you’re not keeping up with digital marketing in the real estate business, you’re missing out on leads. What is real estate digital marketing? A good website is also optimized for mobile.

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Resident Hotels Announces Agreement with Marriott International to Rebrand Four of its Midscale Properties

Hotel Speak

Specialist hotel operating company, Resident Hotels , announced it has signed a franchise agreement with Marriott International to convert its four Sleeperz Hotels to the Four Points Flex by Sheraton brand.

KPI 100
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FAQs for the Hotel Digital Marketer

gcommerce

What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? If you're running a branded paid search campaign, you'll be more interested in conversions and ROAS vs an awareness campaign on Facebook where you’d want to pay more attention to impressions and reach. Do travel industry benchmarks matter?

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Video Ads – How Brands Can Benefit From Engaging Video Ads

MediaBoom

Video ads are a tool marketers have relied on in growing numbers to increase their brand and audience. Brand Awareness A video can act as a succinct introduction to a brand when posted on a social media platform or website. TikTok More brands on jumping on the TikTok bandwagon. Real Estate Examples 3.

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AHICE Day 2: equity, efficiency and environment

Hotel Management

A key takeaway was that hospitality is on the radar for investors, given some nervousness for traditional CBD office real estate. Pohl went on to say that mid-scale, extended stay brand “Home” has proven popular with Americans and that the emerging Gen Z market was pushing new development in brands like Aiden (part of BWH).

Market 130
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PPC Ad Testing: Everything You Need to Know

Travelboom Marketing

Testing, also called “A/B Testing” or “Split Testing”, is the process of isolating a single variable and running different versions of that variable to determine which variation performs better based on a predetermined KPI (key performance indicator). Why is PPC ad testing important?

KPI 52
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Retargeting Ads – Bring Paying Customers Back

MediaBoom

Ad retargeting is the practice of putting your brand in front of people who have shown interest in your company. A robust retargeting strategy increases your brand awareness and increases the likelihood of conversions among interested customers. Advantage+ ads use machine learning to identify your top potential customers in real-time.