MediaBoom

JUNE 10, 2024

According to a study, 74% of companies report that content marketing increases their lead generation efforts, emphasizing its heightened importance for luxury brands. Luxury content marketing leverages high-quality materials emphasizing exclusivity and personalized experiences. Those are the leads you want as customers.

Branding 88

Branding Market Marketing Marketing Strategy 88

SiteMinder

JULY 13, 2024

What is hotel revenue management? Hotel revenue management is the strategic distribution and pricing tactics used to sell perishable room inventory to the right guests at the right time in order to boost revenue growth. What is the primary purpose of revenue management? Why is revenue management important for the hotel industry?

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotel Business

JANUARY 16, 2024

Wurzak Hotel Group has expanded its services to include third-party hotel management services for additional ownership groups in strategic markets. “We have historically focused on managing hotels for a select group of owners,” Jake Wurzak, co-CEO of Wurzak Hotel Group (WHG).

Services 64

Services Management Target Marketing Operations 64

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Marketing 90

Hotel Business

JANUARY 15, 2025

We often see management companies investing heavily in front-of-house technology to enhance the guest experience and drive repeat business and revenues, Henrik Shimony, cofounder/ CEO, Reeco, and a former hotelier, told Hotel Business in an exclusive interview. Shimony didnt believe it was possible for a platform like this to exist.

Operations 59

Operations Resorts Hospitality Management 59

Hotel Management

SEPTEMBER 24, 2024

AHICE Aotearoa has drawn notable industry figures including tourism industry leaders and investors, as well as international and regional hotel brand companies, owners and developers. The hotel sector is a major target market for many businesses. L-R Tony Ryan (Trilogy Hotels), Luke Moran (LA Co.)

Events 147

Events Hotels Target Marketing Accommodation 147

Amadeus Hospitality

JANUARY 9, 2025

Assess whether the program aligns with your hotel’s offerings and target market. While it’s crucial to avoid being overwhelmed with too much detail, it’s equally important to emphasize what makes your establishment unique – it could be your prime location, unique brand elements or extensive dining options.

Hotel Sales 85

Hotel Sales Sales Events Hotels 85

Xotels

APRIL 3, 2024

We have written extensively about hotel revenue management strategies and tactics here throughout the years. As strategy is one of the most essential parts of revenue management, we have made a summary of all the top advice from our perspective as a hotel revenue management consulting company.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

MediaBoom

JUNE 11, 2024

It seems that luxury brands have been less willing to jump into the social media landscape. Luxury brand customers are active in social media, and that is where you need to be. Here is where you shape how the world sees your brand. Read on to find out why you must still be active on social media with your luxury brand.

Branding 61

Branding Digital Marketing Marketing Market 61

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Yet, the right ensemble of words — a carefully curated array of letters — can be the key to unlocking an exclusive and discerning market. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 87

Branding Marketing Market Digital Marketing 87

Social Hospitality

MARCH 27, 2023

They allow brands to reach potential customers on the world’s largest online marketplace. Sponsored Products, Sponsored Brands, and Sponsored Display ads are some of the various advertising formats that marketers can use to target customers based on their search terms, interests, and behaviors.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Management

AUGUST 17, 2023

Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers. Names such as Aston, The Alana, Kamuela, Harper, Quest (not to be confused with the Australian brand of the same name), Neo and Fave all enjoy prominence throughout Archipelago’s territories. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Marketing 130

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Run targeted marketing campaigns to attract high-value guests.

Revenue 52

Revenue Management Upsell Target Marketing 52

MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding 52

Branding Consumer Business Marketing 52

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

MediaBoom

AUGUST 1, 2024

How do you make marketing for hospitality and tourism successful? Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. You can ensure you target the right keywords in your ads. Let Mediaboom guide you.

Tourism 94

Tourism Market Marketing Hospitality 94

SiteMinder

APRIL 11, 2024

Medium sized hotel brands can grow a significant revenue stream by promoting their Airbnb listings , considering how popular the platform is among travellers. Advertise your listings with ease through SiteMinder Manage every listing in your portfolio across any channel with SiteMinder’s unified platform.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Little Hotelier

FEBRUARY 25, 2024

What is revenue management consulting? Revenue management consulting is specialised expertise that a business can bring in to gain guidance on managing and optimising revenue. An investment in hotel revenue management services is therefore one that can quickly deliver an attributable return.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

MARCH 17, 2025

Theyre responsible for key areas such as staff management, guest satisfaction, and financial performance, all while aligning the hotels activities with broader business goals. The title can varysome properties use terms like hotel manager, lodging manager, or director of hospitalitybut the core responsibilities remain the same.

52

52

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Excellent pictures and descriptions are critical to maintaining your brand on these channels. By leveraging guest interactions, you can build great conversations and create brand advocates.

OTA 104

OTA Email Marketing Marketing Strategy Marketing 104

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

JULY 16, 2024

What is hotel inventory management? Hotel inventory management is the practice of ensuring your room inventory is sold efficiently and effectively for the best possible results. This means managing supply and demand to hit your desired occupancy rate while also maximising the revenue returns for your business.

Management 52

Management Hotels Revenue OTA 52

Hotel Business

JULY 10, 2024

Hospitality management company PM Hotel Group has appointed Paul Sacco as chief growth and development officer. His leadership was instrumental in bolstering Driftwood Capital’s investment fund platform, positioned to ultimately manage more than $3 billion across 100-plus properties.

Target Marketing 59

Target Marketing Hotels Resorts Management 59

Hotelier Magazine

DECEMBER 17, 2024

This illumination is facilitated with hotel market segmentation, a key component of a viable hotel revenue-management strategy. IHG is a great practitioner of market segmentation, says Tarandeep Singh, regional VP of Commercial, Marketing & Revenue Management, Canada, IHG Hotels & Resorts.

Revenue Management 52

Revenue Management Revenue Market Marketing 52

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings foster brand loyalty and give hotels control over pricing and policies. Make sure you utilize the influence of these reviews in your marketing efforts by investing in suitable tools, such as STAAH’s Review Minder.

Target Marketing 104

Target Marketing Accommodation Marketing Market 104

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities.

Operations 52

Operations Management OTA Hotels 52

Hotel Business

APRIL 4, 2024

At the 2024 AAHOA Convention & Trade Show at the Orange County Convention Center in Orlando, brand leaders took to the stage during the first General Session to discuss the issues affecting the hotel industry. “All of us have extended-stay brands on this stage, me in particular,” he said.

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Hotelier Magazine

JANUARY 24, 2024

By Morag McKenzie Positioned at the top of the upscale select-service segment, Hyatt Place is a global brand with a growth focus on the locations that matter most to Canadian and international business and leisure travellers. Royalty fees are five per cent of Gross Room Revenue (GRR), while the marketing fee is 3.5 per cent GRR.

Target Marketing 59

Target Marketing Real Estate Branding Marketing 59

Hotelogix

SEPTEMBER 21, 2022

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Revenue 64

Revenue Branding Target Marketing Hotels 64

Catala Consulting

DECEMBER 28, 2023

The ability to quickly adapt and respond to market changes can set a hotel apart in a competitive market. Data-Driven Decision-Making: Data is the cornerstone of the scientific method and should be in hospitality management as well. Why Catala Consulting’s Outsourced Revenue Management?

Management 52

Management Revenue Management Revenue Hotels 52

Hotel Business

SEPTEMBER 26, 2023

citizenM has appointed Rani Gharbie as managing director, investment & development for the Americas. Backed by strategic investors GIC and APG Investments , the owner-operator hotel and lifestyle brand currently has 31 properties worldwide in key urban core locations in metropolitan cities, including 20 locations across the U.S.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

Hotelogix

SEPTEMBER 12, 2024

  This article explores what hotel review websites are, highlights some of the best platforms, discusses their benefits, and outlines how hotels can effectively manage bookings and gather positive feedback using tools like Hotelogix Reputation Management. What Are Hotel Reviews Websites?

Hotels 84

Hotels Services Management Accommodation 84

Cloudbeds

JUNE 23, 2023

Major brands in the travel industry, such as Expedia and Booking.com, have already integrated conversational AI chatbots into their operations to assist customers by processing bookings, recommending travel plans, and offering promotions. The travel industry is ranked among the top 5 for chatbot applications, accounting for 16% of their use.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

AUGUST 11, 2023

Facebook ads for real estate agents can achieve many objectives, including cost-effective marketing, generating more qualified leads, building your brand, expanding your audience reach, and increasing customer engagement and conversions. How much overlap exists between their target audience and yours? Mediaboom is here to help.

Real Estate 93

Real Estate Digital Marketing Sales Marketing 93

Hotelogix

DECEMBER 7, 2023

  Key Factors to Consider When Selecting OTAs With so many OTAs available in the market, it is crucial to understand their booking models and consider vital factors that synchronize with your brand and its business. This task is done with the help of a channel manager. across all OTAs.

OTA 107

OTA Overbooking ROI Hotels 107

MediaBoom

AUGUST 23, 2024

Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. This adds authenticity and depth to your brand.

Resorts 86

Resorts Market Marketing Marketing Strategy 86

Social Tables

SEPTEMBER 21, 2017

Solid candidates should also know about its target market, sales channels, and the latest news about the hotel brand or chain. Hotel management is looking for evidence that the job suits the applicant. Us hotel managers are eager to hire the candidates who have a strong desire to learn and progress.

Hotel Sales 79

Hotel Sales Sales Hiring Hotels 79