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Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. Understanding who you are attracting and where the opportunities are is essential before embarking on a brand relevance exercise. . How have you adapted your sales and marketing strategy to attract these new segments? .
Did you know that branded content can increase your brand’s recall by an impressive 86% on average ? So, if you want to come out on top in a market that’s highly saturated with ads, consider generating value for users with this genius marketing technique. This can help you earn greater ROI and brand awareness.
While Millennials encompass a large part of the luxury travel market, according to a report by Allied MarketResearch , Millennials “spend $527 a day on a trip which is 62% less than their older counterparts.” of marketshare and a revenue of USD 461.65
Additionally, having a clear USP makes your hotel’s brand stronger. Conduct thorough marketresearch to understand their preferences, needs, and pain points. MarketShare : Compare how well your hotel is doing compared to others in your area. What are they looking for in a hotel?
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
Following best practices and a well-thought-out strategy is the only way to unlock the full potential of revenue for your hotel , with benefits including: Claim your fair marketshare: with more hotels forecasted to open every year , gaining a fair marketshare will become more difficul t each year.
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