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Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Hilton CEO Chris Nassetta notes “We believe the addressable market for the Graduate brand is 400-500 hotels globally.”
During Intercontinental Hotels Group ‘s (IHG) first-half results presentation, Elie Maalouf, CEO, IHG Hotels & Resorts , revealed that the company will soon launch a new brand targeted at midscale conversion opportunities. market alone. Q2 RevPAR was up 9.9% compared to the same period of 2019. .”
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and marketshare.
Remaining relevant to guests is key, and those that don’t are at risk of losing marketshare. Understanding who you are attracting and where the opportunities are is essential before embarking on a brand relevance exercise. . The post Building customer relevance to grow marketshare appeared first on Boutique Hotel News.
The widespread distribution of these projects across numerous markets, coupled with the strong presence of established brands, suggests a confident outlook for the hospitality industry. Hotel projects within the upscale and upper-midscale chain scales are leading the way. 0025 or info@lodgingeconometrics.com.
He was responsible for guiding the company through the pandemic crisis, leaving the brand in a prime position to capitalize on the rebounding trends and changes in the industry. His experience in leading operations, sales and marketing will be critical for us to drive more well-rounded growth as we aim for our next big goal.
In fact, quite the opposite, with a flurry of new consolidations announced this year and big brands such as Choice Hotels, Benchmark and many more all keen to sign on the dotted line and seal the deal. Compared to other sectors, however, the industry is still highly fragmented, without a single brand having significant global marketshare.
In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.
Of equal, if not greater importance to us, we received extremely positive responses from our annual owner, brand and associate satisfaction surveys. on a scale of 1-10) likelihood to recommend others to work for HVMG, while its brand partners recorded a 98% likelihood to recommend HVMG as a franchisee and/or manager.
But what exactly makes luxury travel brands so appealing? Luxury travel brands focus on fostering one-on-one relationships with clients with a greater emphasis on providing superior experiences. What Defines a Luxury Travel Brand When we think of luxury travel , our minds naturally lean toward images of opulence and style.
Marketing promotes the business, helps position offerings, and advertises. Marketing creates awareness and helps leverage what makes your company different, something it can achieve at scale and a distance. For the last decade, many have confused the idea of being known as a personal brand-building exercise.
Currently, hundreds of Wyndham branded hotels are live on OPERA Cloud with franchisees using the system to simplify everyday hotel tasks, personalize guest experiences and help boost revenue. ” The post Oracle to bring OPERA Cloud to 2K Wyndham hotels appeared first on hotelbusiness.com.
We’ve assembled a senior team that has collective experience operating more than 400 hotels in every chain scale, from select-service to premium lifestyle, and we look forward to deploying that experience to help more owners achieve superior guest experience, team member engagement and improved bottom lines.”
In the newly created dual role, Svensson will take charge of operations at W Melbourne whilst also having oversight of all of Marriott’s luxury properties in Australia, including under the The Ritz-Carlton and W Hotel brands. He brings leadership experience across luxury brands such as The Fullerton and InterContinental.
Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott- and IHG-branded hotels, as well as some independent flags. “We An industry accounting expert of more than 20 years, he has worked at Starwood- and Omni-branded resorts with both spa and country club membership components.
In 2022, global spend on distribution services reached over $2 trillion , highlighting the massive scale and importance of optimizing distribution operations. Shared distribution centers with partners streamline operations. The resulting boost in marketshare directly translates to higher revenues.
Indeed we believe that this change presents a tremendous opportunity for smart hotels to gain marketshare and win new customers, in large part because many in our industry will be caught flat-footed. They’ll continue their marketing behaviors unchanged while wondering why they’re getting their butts kicked all of a sudden.
TMG Hospitality Trailblazers continues with the Senior Vice President & Global Brand Leader of Hampton by Hilton, Shruti Buckley! Shruti Gandhi Buckley brand leader of Hampton by Hilton. And before we get into that, some of that exciting news and the exciting, incredible milestone that this brand has hit.
provider of hotel franchise services in the chainscales that serve middle-income guests—economy and midscale—with more than 55% marketshare in each, resulting in significant uncertainty as to whether the FTC or courts would ever clear the transaction. Choice’s offer would create the largest U.S. trillion Infrastructure bill.
He is responsible for running the European Hotel Capital Markets team, which spans across all the major markets of Europe, covered by a team of 50 sector specialists. 1 marketshare for the sector as rated by RCA for 2019 and 2020. He was rapidly promoted to Managing Director in 2017.
Global Brand Head at Embassy Suites by Hilton, Bonnie Campagnuolo, is recognized as a TMG Hospitality Trailblazer as Embassy Suites celebrates its 40th anniversary! This episode gives viewers an inside look at what has made the brand successful over the last 40 years and what is on the horizon for Embassy Suites. Thanks for having me.
Designed specifically to help your hotel business boost performance, grow as a brand, and deliver amazing experiences for your guests; SiteMinder’s series features some of the best minds in the industry. It becomes a full-time job at larger hotel brands wanting to maximise revenue and profit.
I knew that in order to really grow and expand my career, I needed to maybe step outside of the Marriott bubble, expand my horizons a bit into other brands, other hotel types, other ways of doing business. We have one team that, or one group of folks who are deployed to our branded full service hotels. Ryan Embree: Yeah, I love that.
Which is, again, a, a historic asset, a flagship for Omni Hotels, substantial size, scope, scale, and again, had wonderful experience of leading that team for a number of years. Our three hotel verticals are our traditional hotel assets, which are your suburban and urban hotels branded assets. So I met Tom there.
This Little Hotelier review demonstrates how the all-in-one hotel software strives to be a product that grows with its customers so that it’s easier for them to scale their business successfully. For the past three years, they have been awarding our cloud-based hotel management system with their highest honour, the Market Leader.
In this installment, viewers will get a clear breakdown of what makes Aperture Hotels so unique and a one-of-a-kind hotel brand, along with a plethora of information covering some of the most pressing topics in hospitality and hotel digital marketing. Uh, you can go from one state to state or country to country, brand to brand.
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