Remove Branding Remove Market Share Remove Scale
article thumbnail

Hilton Snaps Up Graduate Hotels in $210 Million Deal: Consolidation Heats Up in Mid-Scale Market

Hotel Speak

Shaking up the mid-scale hotel market, Hilton has announced the acquisition of Graduate Hotels for a cool $210 million. Hilton CEO Chris Nassetta notes “We believe the addressable market for the Graduate brand is 400-500 hotels globally.”

Scale 93
article thumbnail

IHG to launch new midscale brand; reports H1 results

Hotel Business

During Intercontinental Hotels Group ‘s (IHG) first-half results presentation, Elie Maalouf, CEO, IHG Hotels & Resorts , revealed that the company will soon launch a new brand targeted at midscale conversion opportunities. market alone. Q2 RevPAR was up 9.9% compared to the same period of 2019. .”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hotel Branding – 14 Strategies to Boost Your Brand Identity

MediaBoom

A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.

article thumbnail

Building customer relevance to grow market share

Boutique Hotel News

Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Understanding who you are attracting and where the opportunities are is essential before embarking on a brand relevance exercise. . The post Building customer relevance to grow market share appeared first on Boutique Hotel News.

article thumbnail

Hotel development surge: Thousands of new projects poised to break ground

Hotel Business

The widespread distribution of these projects across numerous markets, coupled with the strong presence of established brands, suggests a confident outlook for the hospitality industry. Hotel projects within the upscale and upper-midscale chain scales are leading the way. 0025 or info@lodgingeconometrics.com.

article thumbnail

Peter Strebel named RateGain Americas president

Hotel Business

He was responsible for guiding the company through the pandemic crisis, leaving the brand in a prime position to capitalize on the rebounding trends and changes in the industry. His experience in leading operations, sales and marketing will be critical for us to drive more well-rounded growth as we aim for our next big goal.

Scale 98
article thumbnail

Home-Grown Mid-Segment Hotel Brands have a Competitive Edge Against International Brands in India

Hotelogix

In recent years, the emergence of rapidly growing domestic mid-segment hotel brands has significantly transformed the country's hospitality landscape. Although relatively young and small, these brands have captured the attention of domestic travelers, controlling about 60% of the total branded rooms available in the country.