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5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors

Lodging

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

Pipeline 262
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Hyatt Grows Select-Service Pipeline by 25 Percent in the Americas

Lodging

CHICAGO—Hyatt Hotels Corporation announced growth in its select service pipeline, with an around 25 percent increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50 percent of Hyatt’s total pipeline in the Americas.

Pipeline 246
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Cvent Acquires Marketing Tech Company Splash

Lodging

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Market 289
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Hyatt Select Service Pipeline in the Americas Grows by More than 25% Over the Past Three Years Including Over 4,000 Pipeline Hyatt Studios Rooms

Hospitality Net

Hyatt Hotels Corporation (NYSE: H) announced significant growth in its select service pipeline, with a ~25% increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50% of Hyatt’s total pipeline in the Americas.

Pipeline 189
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ECHO Suites Extended Stay by Wyndham Has Over 200 Hotels in Development Pipeline

Lodging

PARSIPPANY, New Jersey—Wyndham Hotels & Resorts announced the continued expansion of its ECHO Suites Extended Stay by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline.

Pipeline 162
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IHG Forecasts Loyalty and Hotel Pipeline Growth

Skift Blog

Skift Take: CEO Elie Maalouf pointed to early results suggesting that IHG's recent marketing efforts and brand development work are leading to growth in a virtuous flywheel for the hotel group. Sean O'Neill Read the Complete Story On Skift

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Hyatt Continues Strategic Brand Expansion in Europe, Africa and the Middle East Marked by Lifestyle & All-Inclusive Hotel Openings

Hospitality Net

Hyatt’s commitment to be the preferred brand for guests, customers and owners has resulted in a record pipeline of 127,000 rooms worldwide as of year-end 2023, with key markets including Spain, the United Kingdom, Italy, Portugal, and Greece. This record pipeline represents nearly 40% of existing rooms in the Hyatt portfolio.

Branding 253