Lodging

SEPTEMBER 20, 2024

Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty.

Pipeline 263

Pipeline Branding Market Marketing 263

Lodging

JANUARY 28, 2025

percent for the full year 2024, and over 577,000 rooms in the companys development pipeline at year-end. Marriott International, Inc. announced a year of global growth, with a record 123,000 gross rooms openings, net rooms growth of 6.8 Marriott continued to expand its product offerings across travel purposes and segments.

Pipeline 267

Pipeline Branding Marketing Market 267

Lodging

OCTOBER 4, 2024

CHICAGO—Hyatt Hotels Corporation announced growth in its select service pipeline, with an around 25 percent increase in the Americas over the past three years. As of June 30, 2024, this segment represents over 50 percent of Hyatt’s total pipeline in the Americas.

Pipeline 246

Pipeline Services Branding Marketing 246

Lodging

SEPTEMBER 6, 2024

TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales.

Marketing 289

Marketing Market Events Pipeline 289

Lodging

AUGUST 19, 2024

which is expected to add over 9,000 rooms to Marriott’s portfolio by year-end and approximately 1,500 rooms to its pipeline. Marriott International, Inc. announced a long-term licensing agreement with Sonder Holdings Inc.,

Pipeline 278

Pipeline Accommodation Marketing Market 278

Hotel Management

SEPTEMBER 25, 2024

TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. TFE Hotels is set to establish a New Zealand Country Office in Auckland to support its growing presence in the market.

Global Distribution System 280

Global Distribution System Target Marketing Hotels Forecasting 280

Lodging

SEPTEMBER 23, 2024

Breaking into the markets of Las Vegas, Nevada (with a second hotel opening later this month); Moreno Valley, California; and Orlando and Tampa, Florida; 16 of the 17 hotels opened across the two brands are conversions, with the average length of time between contract signing and doors opening around 120 days.

Hotels 278

Hotels Branding Marketing Market 278