Skift Blog
AUGUST 28, 2024
Skift Take: Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? Wunderkind Read the Complete Story On Skift
Skift Blog
NOVEMBER 12, 2024
Travel brands need to re-evaluate their comms and marketing strategies. — Skift Take: An obsession with prestige can obscure the declining value of traditional media. Lex Haris Read the Complete Story On Skift
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Lodging
MARCH 25, 2024
Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Scent marketing. Here’s how. Infuse the hotel’s signature scent in common areas, spa, and guestrooms.
Skift Blog
JULY 26, 2024
Skift Take: Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements. Jesse Chase-Lubitz Read the Complete Story On Skift
Skift Blog
DECEMBER 15, 2023
Skift Take: Many marketers design hotel brands to appeal more to hotel owners than travelers. Creating a new brand is easier than fixing an old one. One reason? Sean O'Neill Read the Complete Story On Skift
Hotel Management
FEBRUARY 27, 2025
She was named GM of the Year 2023 for Marriott Brand Select Brand Hotels in the APEC region. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024. Irina Chadsey I’m excited to rejoin JLL’s Hotels & Hospitality Group.
Social Hospitality
AUGUST 13, 2024
Marketing has evolved dramatically from traditional, one-way communication methods to consumer-centric approaches. Past strategies relied heavily on top-down messaging, where brands controlled the narrative, and consumers were passive recipients. What Is Co-Creation?
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