Hotel Business

JULY 12, 2023

Jason Pirock joins the team as corporate director of marketing, where he will be responsible for brand and performance marketing of Springboard, its brands and its collection of properties. Most recently, he was head of marketing for Aparium Hotel Group. She previously held management roles with Westin St.

Digital Marketing 97

Digital Marketing General Manager Retail Marketing Strategy 97

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

Branding 97

Branding Digital Marketing Consumer Marketing 97

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

JANUARY 31, 2024

Have you ever wondered what draws you irresistibly to luxury brand logos? From opulent jewelry emblems to exclusive fashion labels, luxury brands have mastered the art of visually conveying their exclusivity and uniqueness. Luxury brand logos are the epitome of visual elegance and sophistication.

Branding 82

Branding Digital Marketing Market Marketing 82

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. Brands are leveraging technology and customer data to create ultra-personalized experiences. This year, it’s not just about the biggest logo or the most expensive price tag.

Consumer 96

Consumer Branding Shopping Marketing 96

Social Hospitality

JUNE 15, 2023

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

Market 130

Market Marketing Sales Retail 130

Social Hospitality

JUNE 19, 2023

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

Market 130

Market Marketing Sales Retail 130

Hotel Business

MAY 14, 2024

Omni Hotels & Resorts has appointed Michael Innocentin as its chief marketing officer (CMO). Innocentin will oversee the planning, development and execution of all brand marketing initiatives, including advertising, public relations, social media, the website and digital campaigns.

Digital Marketing 59

Digital Marketing Retail Marketing Strategy Marketing 59

Hotel Business

JUNE 5, 2023

New York City’s commercial real estate market was hit hard, particularly in the office and retail sectors. Remote work, business closures and reduced tourism led to increased vacancies and decreased rental income in office buildings and retail spaces. Opportunity for the creative brand.

Real Estate 105

Real Estate Retail Marketing Market 105

Hotel Business

APRIL 1, 2024

Prior to Selina, he held leadership positions at a number of leisure and lodging companies, including managing marketing, sales and product development at Valentin Hotel Group, overseeing the hotel product team across Latin America at Expedia Group and leading market strategy for Marriott International Inc.

Retail 64

Retail Operations Marketing Strategy Revenue 64

MediaBoom

NOVEMBER 14, 2023

This involves analyzing market trends and aligning them with your business goals. Additionally, engaging your current client base with tailored marketing strategies is fundamental for long-term growth and retention. Skillfully leveraging content marketing and social media ensures robust communication channels.

B2B 88

B2B Business Sales Marketing Strategy 88

MediaBoom

FEBRUARY 29, 2024

The luxury goods market is expected to grow to more than $352 billion by 2027. That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. What are luxury ads?

Branding 86

Branding Consumer Digital Marketing Market 86

Cloudbeds

JANUARY 22, 2025

These expenses represent the allocated cost of assets that are either tangible (such as buildings, furniture, and equipment) or intangible (such as brand rights and permits) over their useful life. Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Depreciation and amortization. Rent costs.

Revenue 40

Revenue Hotels Operations Average Daily Rate 40

MediaBoom

JUNE 19, 2023

The luxury watch market is increasingly competitive as new players leverage on new designs and technology to compete with long-established brands. So brands have turned to different strategies all aimed at communicating unique aspects of their products or brand.

Digital Marketing 71

Digital Marketing Branding Shopping Marketing 71

Boutique Hotel News

MARCH 6, 2023

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

Real Estate 101

Real Estate Hospitality Construction Management 101

SiteMinder

AUGUST 1, 2024

Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.

Business 95

Business Revenue Hotels Occupancy 95

Little Hotelier

OCTOBER 17, 2024

Whether you’re already running a small hotel or just starting out, coupons should be part of your marketing strategy. Coupons have a drastic impact on the effectiveness of any marketing endeavours. They can be a great tool if done with the right marketing strategy.

Hotels 52

Hotels Sales Marketing Strategy Business 52

In1solutions

JULY 31, 2024

The Love Cape Town gift voucher, pioneered by In1 Solutions and the team at Cape Town Tourism, invites guests to redeem their gift cards at participating South African properties, be they restaurants, hotels, adventure centres, or retail outlets. Planning on visiting the beautiful city of Cape Town?

ROI 40

ROI Business Retail Marketing Strategy 40

BCV

APRIL 6, 2021

While these findings are extremely encouraging, understanding how to communicate and market to desired audiences is key for hotels. Understanding these social trends and authentically incorporating within owned social media marketing could earn travel brands increased discoverability and reach.

ROI 52

ROI Consumer Travel Marketing 52

gcommerce

SEPTEMBER 18, 2024

This allowed retailers and marketers to target ads to local search users, even in specific geographic areas. Example #3 - Understanding and marketing to GenZ Also, in 2019, GenZ was starting to enter the workforce, in addition to our own research. The good news is that AI and ML weren't brand new to us. What did we do?

Digital Marketing 52

Digital Marketing Hotels Consumer Marketing 52

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. When travelers visit your website, you have more control over the booking experience.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

Travel Media Group

DECEMBER 11, 2024

In this episode of the Suite Spot, the head of marketing at Springboard Hospitality, Jason Pirock sits down with podcast host, Ryan Embree, to discuss the incredible Springboard Hospitality brand, exciting hotel developments, social media strategies, and much more. I actually started my career in retail coming out of college.

Hospitality 52

Hospitality Marketing Market Digital Marketing 52

Little Hotelier

FEBRUARY 25, 2024

Features: Comprehensive revenue management strategies and guidance. Experts across a range of marketing strategies, including SEO, SEM, social media and email. Data analytics and insight generation through market-leading tools. Specialists in assisting brand new hotels to establish sound revenue strategies.

Revenue Management 52

Revenue Management Revenue Services Management 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 59

Operations Management OTA Hotels 59

Cloudbeds

MARCH 20, 2023

This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. Wholesalers resell rooms to third-party retailers like tour companies, travel agencies, and OTAs, who in turn sell the rooms to travelers. Personalization comes from knowing your guests.

Hotel Marketing 52

Hotel Marketing Marketing Market Average Daily Rate 52

SiteMinder

JANUARY 8, 2024

Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads. You have to look beyond the four or five biggest channels and find partners that most suit your hotel’s target market and brand positioning.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

JULY 31, 2022

In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Boutique shop: A boutique is a specialized type of retail store that fits a niche market with specialized products. This is also a great way of brand publicity. Wait, there’s also a bonus.

Revenue 52

Revenue Hotels Occupancy Marketing 52

Xotels

JULY 26, 2024

Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You need to create a program that resonates with your target audience.

Yield Management 59

Yield Management Upsell Hotels Ancillary Revenue 59

Xotels

JULY 26, 2024

Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You need to create a program that resonates with your target audience.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

Xotels

JULY 26, 2024

Valuable Data: You gain valuable insights into your guests’ preferences, allowing you to tailor your services and marketing efforts. Positive Word-of-Mouth: Happy, loyal guests become your most effective brand ambassadors, spreading the word about your hotel. You need to create a program that resonates with your target audience.

Yield Management 52

Yield Management Upsell Revenue Hotels 52

MediaBoom

MAY 18, 2023

Thanks to ChatGPT , chatbots are on the front page of newspapers and at the forefront of marketers’ minds. By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. Learn how you can maximize your business through chatbots and marketing! What is Chatbot Marketing?

Market 52

Market Marketing Business Marketing Strategy 52